Creative & Brand Strategist (On-Call)

Responsibilities

• Lead strategic direction across brands, campaigns, experiences, and integrated initiatives.
• Translate research, data, and audience understanding into actionable insights and strategic recommendations.
• Develop brand positioning, value propositions, messaging frameworks, narrative platforms, and campaign strategies.
• Partner with research, analytics and account teams to unlock audience drivers, develop personas and segmentation strategies that drive program development and delivery.
• Contribute to developing key performance indicators and program evaluation approaches.
• Create clear, inspiring briefs that drive exceptional creative and experience design work.
• Facilitate stakeholder workshops, executive alignment sessions, and strategic planning engagements.
• Identify emerging cultural, behavioral, and market shifts that create new opportunities for clients.
• Partner closely with research, customer experience, creative, digital, consulting, and account teams to solve complex business challenges.
• Check for strategy and brand consistency in creative concepting and delivery.

Requirements

• Bachelor’s degree in marketing, market research, journalism, sociology or related fields. (applicants can substitute one year of related experience for one year of education)
• 10+ years of experience developing and leading brand, communications, customer experience, or business strategies within agencies, consultancies, or client organizations.
• Must be able to pass a background check and secure public trust clearance.