Brand Strategist

Responsibilities

• Hunt for what’s interesting and fresh, not just what’s right
• Keep the team and agency up-to-speed on trends, social conversations, or sub-cultures
• Build target audiences and personas by running and analyzing MRI data, and leveraging other data tools
• Help maintain and organize audience research resources/tools
• Gather interesting insights leveraging social media listening (i.e. Meltwater), and provide a perspective on how to best activate a brand and brief on respective social platforms
• Leverage AI tools, like Gemini or Waldo, as a source of information, but not imagination
• Conduct research on cultural trends, competitive landscapes, and client backgrounds and then distill to what’s most important
• Unlock the opportunity with every brief
• Bring a point of view on what makes breakthrough creative work
• Write narratives, not just briefs

Requirements

• Approximately 3+ years of brand strategy or similar experience in marketing or advertising
• Capacity to distill information to what’s most interesting
• Excellent verbal, written and collaboration skills
• Ability to present information clearly and concisely
• Highly organized and have high attention to detail
• Proficient with data tools like MRI and Waldo
• Well-versed in social media, including experience across key platforms - TikTok, Instagram, YouTube and Facebook
• Excited to create the best work of your career
• Eagerness about strategic planning and brand development, with a desire to grow within the field
• Must be located in the greater Los Angeles area.

Benefits

• 100% employer-paid employee medical, dental, and vision insurance
• Term life insurance and supplemental long-term disability
• 401(k) matching
• Open PTO policy
• Monthly wellness and technology stipends
• Continuing education stipend