Senior Director, Brand Management (Timberland)

Responsibilities

• Reporting to the Chief Marketing Officer, you will partner with our regional marketing teams, category brand marketing leaders, and functional leaders to drive an integrated GTM process and build globally aligned brand stories and plans
• You will build seasonal integrated plans and consumer journeys, as well as plans for the consumer moments that matter across the brand. You will play a pivotal role in bringing category teams together and building seasonal integrated marketing plans
• You will underscore the importance of always-on and reactive marketing. You excel in social and digital marketing and use these channels to drive personalized conversations with consumers
• You have a deep knowledge of sneaker culture, launch culture and segmented marketing approaches
• You are passionate about youth culture and excel at bringing qualitative and quantitative data together to create new and innovative brand solutions for the next generation of consumers
• You are a cross-functional leader with extensive experience managing global, cross-functional teams. You love to build out-of-the-box marketing plans from the ground up and enjoy bringing different people together to craft and refine detailed consumer journeys
• You are product-obsessed, with expertise in product marketing, product strategy, and product concepting. The design and product teams will be key partners for you and your teams

Requirements

• At least five years of people leadership experience
• Experience in multi-channel, digital, social, integrated, and brand marketing, as well as industry-specific go-to-market strategy
• Experience in data-driven and consumer-insights-driven marketing and modeling
• Cultural connectivity and an organic connection to art, music, action sports, and/or street culture are a big plus
• High-level organizational skills
• Process-oriented and detail-oriented
• Highly motivated self-starter
• Effective verbal and written communicator
• Ability to manage multiple projects simultaneously, set goals, and prioritize tasks
• Proficient PC skills, including spreadsheets, word processing, and databases

Preferred

• Cultural connectivity and an organic connection to art, music, action sports, and/or street culture are a big plus

Benefits

• Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.