Senior eCommerce Brand Manager, Private Label

Responsibilities

• Serve as the commercial owner for a portfolio of private label products across Amazon, marketplaces, and other ecommerce channels.
• Develop and execute growth strategies that balance revenue, profitability, market share, consumer demand, and long-term brand health.
• Lead financial forecasting, business reviews, performance reporting, and identification of risks and opportunities.
• Deploy Amazon expertise to lead as project owner supporting a large product rebranding effort delivering a coordinated ecommerce approach to drive and grow the new brand as a 3P seller
• Evaluate assortment, pricing, promotional effectiveness, and channel performance to maximize growth and profitability
• Assess commercial tradeoffs and recommend investments, pricing changes, promotional activity, assortment optimization, and portfolio priorities.
• Lead cross-functional stakeholders and drive alignment of go to market initiatives within a matrixed organization.
• Identify expansion opportunities rooted in analytics, competitive intelligence, and consumer trends.
• Provide direction to teams by identifying products and categories with the greatest growth potential.
• Support product lifecycle management and commercialization activities across ecommerce channels.

Requirements

• Bachelor's degree in Business, Marketing, Ecommerce, or a related field, or equivalent experience.
• 7+ years of experience in ecommerce, marketplace management, category management, brand management, merchandising, commercial strategy, or related disciplines.
• 3+ years of Amazon 3P seller experience directly managing brands and product categories
• Strong experience owning business performance metrics, forecasting, P&L management, and profitability analysis.
• Proven ability to analyze complex data and translate insights into growth strategies and actions
• Experience operating effectively in fast-paced, matrixed organizations.
• Experience leading cross-functional initiatives and influencing stakeholders
• Demonstrated success developing and executing portfolio growth strategies that drive revenue, profitability, and market share gains.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong communication, presentation, and strategy articulation skills.

Preferred

• MBA or advanced business degree.
• Experience within Consumer Packaged Goods (CPG), retail, consumer products, or omnichannel commerce environments.
• Experience managing brands across Amazon, Walmart Marketplace, Target Plus, eBay, or similar ecommerce platforms.
• Hands-on experience with Amazon Seller Central, Stackline, Helium 10, Circana (IRI), NielsenIQ, 84.51°, or other ecommerce and category analytics platforms.
• Experience with business intelligence and visualization tools such as Power BI, Tableau, Looker, or similar platforms.
• Strong strategic thinking, financial acumen, and problem-solving capabilities.