Brand Marketing Assistant Manager

Responsibilities

• Develop and execute integrated brand marketing initiatives aligned with brand positioning, business objectives, and product priorities.
• Support the development of annual and seasonal brand marketing plans, including product launches, key brand moments, promotional campaigns, and always-on initiatives.
• Translate brand strategy and product positioning into clear consumer-facing messaging, campaign concepts, and content direction across marketing channels.
• Lead day-to-day social media strategy and execution across Instagram, TikTok, YouTube, Facebook, and emerging platforms.
• Manage external social media and influencer agencies, including campaign briefs, content calendars, deliverables, timelines, and performance expectations.
• Review and provide strategic feedback on social content, creative assets, and campaign messaging to ensure brand consistency, quality, and consumer relevance.
• Develop and execute influencer and creator marketing strategies, including talent identification, outreach, product seeding, paid partnerships, campaign execution, and performance tracking.
• Build and maintain relationships with creators, brand ambassadors, agencies, and other strategic partners.
• Partner closely with Product Development and Creative teams to understand product concepts, key selling points, and launch priorities and translate them into effective marketing stories.
• Collaborate with PR, Performance Marketing, eCommerce, and Sales teams to ensure consistent brand messaging and integrated go-to-market execution across consumer touchpoints.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in brand marketing, social media, influencer marketing, digital marketing, or a related field, preferably within beauty, fashion, lifestyle, or consumer brands.
• Strong understanding of brand marketing fundamentals, including brand positioning, consumer messaging, campaign development, product launches, and integrated marketing.
• Strong knowledge of Instagram, TikTok, YouTube, Facebook, influencer/creator ecosystems, and emerging digital platforms.
• Strong interest in and understanding of beauty trends, consumer behavior, social media culture, and the competitive beauty landscape.
• Experience working with external agencies, creators, creative teams, and cross-functional stakeholders.
• Ability to manage multiple campaigns and projects simultaneously while maintaining strong attention to detail and deadlines.
• Strong written and verbal communication, presentation, organizational, and project management skills.
• Strategic thinker with a hands-on execution mindset and the ability to turn insights and business priorities into actionable marketing initiatives.
• Experience with social media management, influencer marketing, analytics, or reporting platforms is preferred.

Preferred

• Experience with social media management, influencer marketing, analytics, or reporting platforms is preferred.
• Familiarity with AI productivity and creative tools is plus.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions