Director of Brand Marketing

Responsibilities

• Play a key role in driving our brand strategy and narrative via paid media, ongoing content, and within retail stores
• Own and enhance our brand voice and look & feel to ensure our campaigns, events, and various marketing touch points are ownable, breakthrough, and distinct
• Identify new ways to celebrate our community of brand fans across the marketing ecosystem
• Oversee and help lead product positioning across existing and new product lines
• Ensure messaging is consistent yet optimized across various channels, and that all channels are working together to tell a cohesive and compelling story
• Work cross functionally with internal teams to develop our value proposition strategy to ensure we’re resonating and driving action with the right audiences
• Work with Consumer Insights to spearhead our marketing research agenda and turn insights into relevant messaging outputs
• Optimize and create new processes to help manage ongoing projects across the team
• Own brand marketing budget and strategize how to leverage it in the most meaningful way throughout the fiscal year
• Manage and coach three direct reports and external agency & contractor partners

Requirements

• Creative Background: At least eight years of experience growing a consumer brand with expertise in creative strategy, development, project management, and team leadership
• Exceptional writer. You can tell compelling stories concisely and passionately.
• 360 Thinker: You understand the power of combining media + messaging and have experience developing content for paid and owned channels, including video, content, social media, OOH, packaging, email, and events.
• Creative and powerful storyteller. You have a knack for finding stories worth telling that break through the clutter.
• You have out-of-the-box ideas that you aren’t afraid to defend.
• Culture and news-obsessed. You keep up with trending threads, the viral Social Media postings, and the breaking food news updates.
• Delighted by data. You understand the power of consumer insights and know how to leverage them for successful brand storytelling.
• Team Leader: You have experience managing and growing a team, and use an informed approach to craft feedback.
• Problem solver. Eagerly identify process improvements and have a “no-task-too-small” attitude.
• A natural relationship-builder. You're deeply empathetic and conscientious, and always strive to do the right thing.

Benefits

• Equity in Banza
• Annual Bonus
• Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
• One Medical Membership
• Short Term Disability and Life Insurance
• Flexible Spending Account / Health Savings Account
• Commuter Benefits
• 401(k)
• Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
• Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow