Founding Head of Brand

Responsibilities

• This is our first full-time brand hire. You set the brand strategy and you run it: what Pairs says, where it says it, how it looks, and the impression a founder or investor forms before they ever speak to us.
• Brand identity. Positioning, voice and visual identity, held consistent across our site, our social channels and the press.
• Editorial and social. Weekly founder and company posts on LinkedIn and X, both newsletters and the quarterly report. You write them and you publish them.
• Our video library. Repurposing recorded founder and investor interviews into films, series and clips, and finding creative new ways to use the material.
• Story shoots. New founder and investor shoots, from booking and preparation through the shoot to the final edit, which you cut yourself.
• Brand perception. How founders and investors perceive Pairs, and how that perception improves over time.

Requirements

• Have built and run a brand end to end that we can review: a named brand where you set the voice, created the content, ran the channels, and can quote the results before and after.
• Still create the work yourself. You write, edit video and direct shoots, and you can state precisely what you made and what you briefed out.
• See more in existing footage than others do: new formats, series and cuts that give recorded material a second life.
• Write to a high standard in a restrained register, with published work longer than a social caption.
• Have managed people who make the work, whether a small team or freelancers, and are ready to build a team here over time.
• Use AI tools daily, with clear judgement about where they improve your work and where they would compromise its quality.

Preferred

• Familiarity with the founder and venture capital world is a strong advantage, but not a requirement.

Benefits

• Fully remote and asynchronous, with a few hours of overlap with US Eastern time each day
• Direct access to the co-founders, and real creative freedom
• A library of recorded founder and investor interviews ready to edit, and a video team already in place
• The room to build a team around you as the brand grows
• The best AI tools, paid for
• A brand that is yours to build and run