Senior Director, Brand Marketing

Responsibilities

• Brand Strategy & Guidelines
• - Uphold and steward our brand guidelines in partnership with leadership, including tone of voice, messaging principles, and visual identity standards
• - Serve as a brand guardian, ensuring consistency across all channels and touchpoints while maintaining the flexibility to adapt to channel-specific needs
• - Evolve our brand narrative to resonate authentically with our target audience
• Community Development & Engagement
• - Build and nurture our online community across social media platforms, creating spaces where our customers feel genuinely connected to the brand
• - Engage meaningfully with followers, respond to inquiries, and foster conversations that strengthen brand loyalty
• - Develop strategies that transform customers into brand advocates
• Content & Copywriting
• - Create compelling copy across multiple formats: website content, social media, email campaigns, journal articles, print materials, and advertisements

Requirements

• Minimum 10 years of experience in brand marketing, with a proven track record of developing and executing integrated marketing strategies
• Deep understanding of brand development, community building, and multi-channel marketing
• Strong copywriting skills with the ability to adapt tone and style across various formats and audiences
• Demonstrated success in social media strategy and community management
• Proven experience building wholesale/retail marketing programs, including co-op marketing and in-store activation strategy
• Established media relationships and hands-on PR experience, including product launch campaigns and proactive press outreach
• Track record managing events end-to-end, from concept and budget through execution and post-event measurement
• Experience negotiating and managing strategic partnerships
• Background in experiential marketing and event execution
• Proficiency with analytics tools and performance measurement platforms (e.g., Measured, Marathon)

Benefits

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount