Director of Brand Marketing - Bilingual (Korean/English)

Responsibilities

• Develop, lead and execute the overarching brand marketing strategy to strengthen brand positioning, elevate market presence, accelerate brand growth and support the organization’s long-term business objectives.
• Lead the development and execution of integrated, multichannel marketing strategies spanning digital, social media, public relations, content, partnerships, experiential marketing and traditional media to maximize brand awareness, engagement and market impact.
• Own and oversee brand identity, standards, guidelines and governance to ensure consistency, quality and integrity across all internal and external communications, campaigns and customer experiences.
• Direct the end-to-end development, planning and execution of high-impact brand campaigns, from strategic concept and creative direction through activation, performance measurement and optimization.
• Establish clear brand marketing objectives and measurement frameworks to evaluate campaign effectiveness, brand health, audience engagement, market share and overall marketing impact.
• Lead brand marketing strategy for new product launches, market expansions and key business initiatives, compelling storytelling, coordinated execution and strong market adoption.

Requirements

• Bachelor’s degree in Marketing, Communications or a related field or equivalent professional experience.
• 10+ years of experience in brand marketing, brand management or integrated marketing, with a proven track record of building and growing consumer-facing brands.
• Demonstrated expertise in brand strategy, market positioning, consumer insights, competitive analysis and brand development, with the ability to translate business objectives into effective marketing strategies.
• Strong understanding of digital marketing, social media strategy, content development, audience engagement and brand storytelling, with the ability to strengthen brand awareness and consumer loyalty.
• Proven experience developing and executing integrated marketing campaigns across digital, social media, retail and other consumer-facing channels.

Preferred

• Bilingual in English and Korean strongly preferred
• Experience in the food and beverage (F&B) and cosmetics industries strongly preferred

Benefits

• Free daily lunch
• Employee dining discounts
• Paid Time Off (PTO)
• Opportunities for professional growth within a rapidly expanding hospitality organization