Vice President, Brand Marketing

Responsibilities

• Develop, plan, and lead brand advertising campaigns based on market trends, storylines, competitive analysis, customer profiles, and targeting tactics to achieve AEW’s strategic short- and long-term growth across all markets.
• Monitor and evaluate business performance and adjust brand and marketing communications efforts to achieve desired results.
• Champion a consumer-first approach, using audience insights to inform strategy and maximize the fan experience.
• Collaborate with the web, social, and digital marketing teams to incorporate those mediums into the integrated go-to-market strategy and orchestrate a demand funnel through design, content, copy, navigation, UX/UI, testing & optimization, and new tools & technologies that accelerate the consumer journey.
• Work with the Creative Services Team to develop and refine brand guidelines, visual identity, and voice/tone across all business lines and strengthen AEW’s brand messaging and creative designs.
• Oversee AEW's official charitable foundation, AEW Together, which was established to support the next generation, equity, wellness & service opportunities.
• Provide guidance on advertising strategies, media, and creative campaigns to drive innovation and impact.
• Work with editorial and social media teams to develop thought leadership and brand activation strategies to boost awareness and positive sentiment for all AEW brands and properties.
• Establish ongoing relationships with brand teams across all retail, licensing, and media partners to ensure best practices, consistency, and efficiency.
• Access, analyze, and disseminate internal and third-party research to improve AEW messaging, creative, and promotional tactics.

Requirements

• Bachelor’s Degree (in Marketing, Advertising, or Business preferred)
• A minimum of 10 years of relevant marketing and communications experience in a complex consumer-facing organization
• Proven success developing and leading integrated, multifaceted 360-degree marketing campaigns that drive measurable audience and business growth.
• Highly detail-oriented with superb organizational and time management skills
• Enthusiasm for collaboration with other departments within the company
• Able to prioritize and delegate effectively in a fast-paced, collaborative environment
• Strategic problem-solver
• Ability to lead, develop, and inspire high-performing, cross-functional teams
• Able to travel domestically and internationally, up to 25%

Benefits

• Competitive health insurance plans including medical, dental, vision, LTD, and life insurance
• Employees are eligible to participate in company 401k after 6 months of employment
• 16 weeks of parental leave
• Flexible time-off policy