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VF Corporation

Brand

3.6
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.
Denver, Colorado, USA
30K employees (2,377 in marketing)
www.vfc.com
66% recommend to a friend
41% positive business outlook

People

Marketing leadership

Matthew Janes
Matthew Janes
Wrangler - Marketing Director EMEA
At the company for 9 years 6 months

Hiring activity

Open marketing jobs over time

61 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$1.8B

Last raise

Post IPO Equity, 2 years ago

Audience

Monthly website visitors
243.7K
Month over month+5.5%
Quarter over quarter+18.4%
Top sourceDirect (49.9%)
Ad budget per month$0.0
Average search rank58
Traffic source mix
Direct
49.9%
Search
40.3%

News

Lingerie distributor to close Alabama facility, cutting 160 jobs
Feb 28, 2025 • al
Barclays Maintains Overweight on VF, Raises P...
Jan 30, 2025 • Benzinga
Wells Fargo Maintains Underweight on VF, Rais...
Jan 30, 2025 • Benzinga

Links

www.vfc.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +9.7% year over year
Referral
6.2%
Social
2.6%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

604.7K

12-mo growth

+8.8%

Monthly growth

+0.9%

Salaries

Typical salary range

$144,936 – $181,170

/ yr

Median base

$102,000

Median total

$102,000

Median experience

5 years

Submissions

31

Pay by role

SEO

4 submissions

Copywriting

3 submissions

Creative

3 submissions

See what every role pays at VF Corporation

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Contribute

Open positions61 open marketing positions

VF Corporation logo

Altra: Manager, GTM Pricing, Costing & Margin

VF Corporation

Denver, CO (On-site)

$93K/yr - $117K/yrIn-houseFull-time
9 days ago
VF Corporation logo

JanSport/Eastpak/Kipling: Senior Analyst, Demand Planning

VF Corporation

Jersey City, NJ (Hybrid)

$79K/yr - $99K/yrIn-houseFull-time
10 days ago
VF Corporation logo

Altra: Senior Copywriter

VF Corporation

Denver, CO (On-site)

$84K/yr - $105K/yrIn-houseFull-timeSenior level5+ years exp.
2 weeks ago
VF Corporation logo

Associate Counsel, DTC & Privacy

VF Corporation

Greensboro, NC (On-site)

$136K/yr - $170K/yrIn-houseFull-time
3 weeks ago
VF Corporation logo

Vans: Planner, DTC

VF Corporation

Costa Mesa, CA (On-site)

$73K/yr - $92K/yrIn-houseFull-time
3 weeks ago
VF Corporation logo

Vans: Senior Manager, Media Strategy

VF Corporation

Costa Mesa, CA (On-site)

$125K/yr - $157K/yrIn-houseFull-timeSenior level7+ years exp.
4 weeks ago
View all 61 jobs

VF Corporation insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
—
Headquarters
Denver, Colorado
Employees
10001+
9.7% growth last 12mo
Marketing team
2,377
8% of company
144 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 9.7% last 12 months
Trend
2021-06-28 -> 2025-11-24
Headcount (12 months)
+9.7%
Last funding round
26 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
243.7K
Month over month+5.5%
Quarter over quarter+18.4%
Top sourceDirect (49.9%)
Traffic source mix
Direct
49.9%
Search
40.3%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
104 competitor sites
Search traffic: 60.7K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+1,778
Ad budget per month
$0.0
Average search rank
58

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
21 open jobs
Open jobs trend: -0.6%
Trend

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 3.6 years.

Founder or CEO

Saved founder and CEO profiles.

Bracken Darrell
Bracken Darrell
Chief Executive Officer
Corey Stecker
Corey Stecker
Managing Director - Canada - Altra, Smartwool, icebreaker
Gareth Brooks
Gareth Brooks
Managing Director

Marketing team size

Shows saved marketing team size.

2,377
8% of the company • 144 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Brent Hyder
Brent Hyder
Chief People Officer
Gabriele Silva (he/him)
Gabriele Silva (he/him)
IDEA & Talent Acquisition Director EMEA
Lillian Cheung
Lillian Cheung
Director, Talent Acquisition APAC

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 2,377.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.6 / 5
Work-life balance
3.7 / 5
Culture
3.6 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
66%
Positive business outlook
41%

Funding

Shows saved funding data.

Total funding
$1.8B
Last raise
Post IPO Equity
2 years ago
Funding details
Amount raised
$1.8B
Last round
Post IPO Equity
Last fundraise
2 years ago

News

Shows saved company news.

Lingerie distributor to close Alabama facility, cutting 160 jobs
Feb 28, 2025 • al
Barclays Maintains Overweight on VF, Raises P...
Jan 30, 2025 • Benzinga
Wells Fargo Maintains Underweight on VF, Rais...
Jan 30, 2025 • Benzinga

Marketing leadership

Shows saved marketing leaders.

Karena Landini
Karena Landini
Director Talent Development Brands and Retail EMEA
Nicola Scamardi
Nicola Scamardi
Marketing and Communication Director
Davide Arsie
Davide Arsie
Senior Director Supply Chain Operations Emerging Brands
6.2%
Social
2.6%
Paid referral
0.8%

Total followers

604.7K

12-mo growth

+8.8%

Monthly growth

+0.9%

2023-03-01 -> 2025-11-01
Open jobs growth
-0.6%
Biggest role change
engineering: -0.7%
Latest open role
VF: Senior Manager, Culture and Innovation
Maria Papapanagiotou
Maria Papapanagiotou
Global Marketing Director
Thuy-Dzung DO
Thuy-Dzung DO
Senior Director - Digital Technology
Lila Lim
Lila Lim
Senior Director - Digital Technology