Senior Digital Media Strategist, Programmatic

Responsibilities

• Developing and executing bold, innovative strategies and campaigns in conjunction with Verizon’s marketing team.
• Partnering with Yahoo and other partners on driving the product roadmaps and expanding programmatic capabilities into the broader marketplace.
• Partnering closely with other media leaders (Brand, Business, Search, Social, and Analytics) to support the activations.
• Supporting efforts across partner units within Verizon (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.
• Keeping internal teams educated on the evolution of programmatic technology, what’s leading in the marketplace and what tech can be utilized.

Requirements

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in programmatic media strategy & investment.
• Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).
• Experience with primary buying platforms & formats (Yahoo, Google, Amazon, Trade Desk).

Preferred

• A degree in marketing or related field.
• Relevant work experience in programmatic media.
• Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
• Experience in data-driven targeting and reach strategy.
• Programmatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
• Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
• Experience building and executing programmatic buying strategy.
• Experience in applying data to get the most out of programmatic buys.

Benefits

• Benefits and Compensation Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.