Responsibilities

• Day to day, this role includes the following responsibilities:
• Provide programmatic thought leadership and execution strategy across agency lines of business
• Develop data and audience strategies for programmatic media plans
• Develop and oversee the execution of rigorous testing plans
• Maintain and grow relationships with relevant media vendors to stay current on platform updates, beta opportunities, and best practices implementation of brand safety and third-party measurement/ad-serving pixels
• Handle daily campaign optimizations and oversee regular campaign pacing and budget management
• Assist in the development of client-facing campaign performance reports, including data quality and insight development
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into Demand Side Platforms (DSPs), ad-serving platforms, or other ad-technology environments

Requirements

• Bachelor’s degree or relevant experience
• 3–4 years of direct programmatic platform media buying experience
• Expert, hands-on knowledge of DSP platforms (e.g., Trade Desk, DV360)
• Proficiency in Excel (Pivot Tables, VLOOKUP, etc.)
• A passion for everything digital, with an active interest and understanding of online advertising industry trends
• A strong understanding of optimization levers and testing approaches across media buying platforms
• Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team
• Great analysis skills (including quantitative analysis) and confidence in making information-based decisions
• Adept at leading a team and partnering across various departments