DIRECTOR OF PROGRAMMATIC MEDIA BUYER (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

USA (Remote)

$60K/yr – $85K/yrDirector/Executive3+ years expFull time

Posted 3 hrs ago

Job Summary

Own and optimize programmatic campaigns across DSPs, driving structure, bidding, targeting, and reporting to meet KPIs within budget.

  • Lead day-to-day execution and optimizations
  • Develop performance insights and sales-ready summaries
  • Collaborate across teams to troubleshoot and prioritize in a fast-paced environment

Job Description

Responsibilities

  • Extensive Knowledge of campaign builds in The Trade Desk and other DSPs using effective media buying strategies and oversee the day to day execution and optimiztions
  • Drive new ideas and execution to improve performance of campaigns, including account structure, bidding strategy, ad format and audience targeting
  • Ensure campaigns KPIs are met and within budget requirements, tracking costs and ROI
  • Contribute to building and analyzing reports on campaign success, devloping a summary for sales teams to utilize in current and future opportunities
  • Displays execellent communication and can prioritize tasks in a high volume environment.
  • Ability to both pace and optmize on a daily basis
  • Helps team members with troubleshooting and communication
  • Other Duties as assigned

Requirements

  • 3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel and gaming
  • The Trade Desk Edge Academy is preferred along with experience in Kokai
  • Demonstrated ability to create analyses that move beyond an explanation of “What happened” to “why it happened” and then to “what should be done”
  • Excel power user (pivot tables, VLOOKUP, index match, charts, etc.
  • Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
  • Team Player
  • Thieves in a high-volume, fast-paced environment
  • Ability to meet multiple deadlines in a deadline-driven environment

Benefits

  • Comprehensive Medical(Rx), Dental, and Vision Coverage
  • Health Savings Account with Company contributions
  • Flexible Spending Account
  • Employer-paid life and disability benefits
  • Paid parental leave benefits
  • Adoption and Surrogacy Benefits
  • 401(k) Plan, including matching and profit-sharing contributions
  • Employee Assistance Program
  • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
  • Paid Time Off, including Relocation PTO
FOX Carolina News logo

FOX Carolina News

Your source for local breaking news, weather, traffic, sports, crime and getting answers in Greenville, Anderson, Spartanburg, and Pickens, SC. WHNS-TV FOX Carolina is market 37 with 940,000 Households.

Founded in 1978
USA
112 employees (84 in marketing)

Salaries

Posted range

$60K/yr – $85K/yr

Taken straight from the job posting.

Programmatic median pay in the United States

$90K/yr

Most earn $75K to $115K. Based on 555 salaries, including bonus and equity.

See all FOX Carolina News salaries

Marketing Team

Marketing Team Size
58 (52% of company)
Median Career Experience
8 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
2.7M
Traffic Source Mix
Search
32.6%
Direct
44.5%
Referral
4%
Social
18.6%
Paid
0.2%

Headcount Trend

Current headcount: ~112

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