Responsibilities

• Own and evolve programmatic strategy across a portfolio of client accounts, translating enterprise business objectives into sophisticated biddable media approaches, investment frameworks, operating models, and measurement plans
• Provide executive oversight for the planning, execution, management, and optimization of complex biddable media programs, including auction/exchange-based performance media, audience-based buying, remarketing, and emerging programmatic opportunities
• Establish standards for campaign readiness and operational excellence, ensuring teams deliver against creative asset timelines, insertion orders, campaign artifacts, partner requirements, governance processes, and all relevant launch documentation
• Serve as the senior-most programmatic partner for clients, shaping strategic direction and communicating performance drivers, innovation opportunities, upcoming activations, and first-to-market tactics with executive presence and authority
• Lead executive-level performance narratives and strategic recommendations, connecting marketplace shifts, audience intelligence, optimization strategy, investment decisions, and business outcomes for senior clients and internal leadership
• Lead, coach, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, building leadership bench strength while ensuring strong campaign performance, operational consistency, and continued professional growth
• Champion cross-functional alignment with strategy, planning, analytics, creative, account, investment, and technology leaders to deliver integrated programmatic solutions that advance client growth and agency priorities
• Shape agency POVs and commercialization opportunities across direct programmatic partnerships, private marketplaces, preferred deals, supply strategy, DSP-led buying, and emerging technology to advance client goals and agency best practices

Requirements

• 12+ years of experience in programmatic media, including hands-on and leadership experience across Display, Video, Mobile, CTV/OTT, audio, and/or emerging biddable channels
• Extensive experience with leading DSPs and programmatic technologies, including DV360, The Trade Desk, Yahoo DSP, Amazon DSP, and related measurement, verification, and audience platforms
• Demonstrated experience developing and managing direct programmatic partnerships, including private marketplaces, preferred deals, direct publisher relationships, and strategic supply/path optimization opportunities
• Advanced analytical, organizational, financial, and communication skills, with the ability to turn complex performance data, investment implications, and marketplace dynamics into strategic recommendations for senior clients and internal executive leadership
• Extensive executive client-facing experience with the ability to anticipate risk, manage escalations, influence senior stakeholders, and guide teams through complex business, operational, and campaign challenges
• Ability to define and champion innovative, first-to-market, and never-been-done-before programmatic opportunities that align with client growth priorities, agency innovation goals, and marketplace trends
• Proficiency in Microsoft Office Suite, with advanced Excel skills and the ability to work with reporting, forecasting, and performance analysis tools

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances