Director, Programmatic

Los Angeles, CA (Hybrid)

$100K/yr – $230K/yrDirector/Executive6+ years expFull time

Posted 1 hr ago

Job Summary

Own and lead day-to-day programmatic operations, setting strategic direction and ensuring alignment with client objectives while growing the team and coordinating across disciplines.

  • Own programmatic operations and main client contact; drive strategy and innovative plans
  • Manage career paths and mentor staff within the programmatic team
  • Coordinate with disciplines, partners, and regional offices to deliver integrated solutions

Job Description

Responsibilities

  • As a Director, Programmatic, you will be accountable for all day-to-day Programmatic operations and be the main point of contact on an account.
  • You will provide strategic direction and leadership in our digital group to deliver the most effective and innovative communication plans.
  • You will also manage the career paths of supporting staff within the Programmatic team.
  • Formulate Programmatic strategy for client businesses and ensure that recommendations and decisions are consistent with client’s objectives and strategies.
  • Assume a lead role in the integration of programmatic efforts and present innovative, business-building, and data-driven recommendations.
  • Lead Associates and/or Managers in thinking strategically about programmatic’s role within the media mix and help our teams define tactical programmatic strategies and media plans to address client needs.
  • Accurately, objectively and constructively evaluate the performance of Associate(s) and/or Manager(s).
  • Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and the group.
  • Coordinate the work of our disciplines, industry groups and media partners; assist with integration of other client and GroupM agencies.
  • Provide support to regional offices and/or partners, where applicable.

Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 6+ Years experience planning/buying across major Demand-Side Platforms (DSPs), such as DV360, The Trade Desk, Amazon DSP, and Yahoo DSP.
  • Experience with Ad Servers (e.g., Campaign Manager 360), Brand Safety/Verification technology (IAS, DoubleVerify, MOAT), SSPs, and Identity/Data solutions.
  • Significant client-facing and relationship management experience is required.
  • Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor.
  • Prior experience in an agency environment is highly desired.
  • Exhibit passion through appropriate participation in team, agency, and industry initiatives.

Benefits

  • Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$100K/yr – $230K/yr

Taken straight from the job posting.

Programmatic median pay in the United States

$90K/yr

Most earn $74K to $114K. Based on 556 salaries, including bonus and equity.

See all WPP Media salaries

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K
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Director, Programmatic

WPP Media · Los Angeles, CA · Hybrid