Senior Digital Marketing Technology Specialist

Responsibilities

• Manage the architecture and roadmap of the end-to-end MarTech ecosystem, including Salesforce, marketing automation, headless CMS, and analytics platforms.
• Design and optimize scalable demand generation infrastructure, ensuring effective system integration, data quality, accurate lead routing, attribution integrity, and end-to-end funnel visibility.
• Implement segmentation, lead scoring, and personalization frameworks to support targeted nurturing campaigns, customer retention, and revenue growth.
• Support website security, tracking, analytics, digital governance, Google Tag Manager, Google Ads, and privacy management processes.

Requirements

• - Bachelor's degree in Marketing, Information Systems, Computer Science, or a related field, or, in lieu of a degree, 5 to 8+ years of experience in marketing technology, digital marketing operations, CRM administration, analytics, and website technologies.
• - Experience with CRM and marketing automation platforms, including Salesforce, Marketo, or comparable enterprise solutions.
• - Skills in JavaScript, HTML, CSS, APIs, and headless CMS platforms, with the ability to build, customize, and troubleshoot solutions while providing technical oversight to development resources.
• - Advanced proficiency in GA4, Google Tag Manager, Google Ads, conversion tracking, attribution modeling, performance analytics, data governance, and consent management platforms.

Preferred

• It would be a plus if you also possess previous experience in:
• - Adobe Experience Manager or other headless CMS platforms.
• - Consent management platforms such as OneTrust, Ketch, or similar solutions.
• - Subject-matter expertise in privacy regulations such as GDPR, CCPA, CAN-SPAM Act, and ADA.

Benefits

• Mammotome, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it is a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.