Senior Digital Manager

Responsibilities

• Partner with senior leadership to oversee and grow the agency’s digital and influencer marketing programs.
• Develop and lead integrated social media and influencer strategies for wine & spirits, travel, hospitality, and culinary brands across platforms including Instagram, TikTok, LinkedIn, and emerging channels.
• Concept and execute creative campaigns including influencer partnerships, brand ambassadorships, product seeding, experiential activations, and paid collaborations that amplify PR initiatives.
• Maintain a deep understanding of social media platform algorithms, audience engagement strategies, and evolving digital trends to keep campaigns culturally relevant and competitive.
• Identify new creator categories, content formats, and digital opportunities that strengthen brand storytelling.
• Contribute to agency growth through new business proposals, creative campaign ideation, and pitch participation.
• Lead creative strategy and execution for KLG PR’s owned social channels.
• Collaborate cross-functionally with PR, brand, and media teams to ensure digital programs amplify earned media, partnerships, and broader brand storytelling.
• Source, vet, and manage micro, mid-tier, and macro influencers across multiple platforms using social listening tools, databases, and cultural trend analysis.
• Maintain and expand a strong network of creators, celebrities, talent managers, agents, stylists, and industry contacts.

Requirements

• 5+ years of experience in digital marketing, influencer marketing, or social media strategy, preferably within wine & spirits, travel, hospitality, or lifestyle brands.
• Proven success in developing and executing influencer and social campaigns from concept through reporting.
• Strong network within the influencer industry
• Proficiency with content creation and editing tools such as CapCut, Canva, and Photoshop.
• Strong communication, negotiation, and relationship management skills.
• Highly organized with the ability to manage multiple campaigns simultaneously.
• Strategic thinker with a passion for social media, pop culture, and emerging trends.
• Analytical mindset with the ability to interpret performance data and optimize digital strategy.

Preferred

• Sprout Social experience a plus
• Affiliate Marketing knowledge a plus

Benefits

• Hybrid Schedule