Senior Data Science and Analytics Analyst (Media Analytics)

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
• Translate data into clear findings and actionable recommendations
• Support development and execution of measurement frameworks and learning agendas
• Conduct audience, competitive, and performance analysis to inform strategy
• Partner with media teams to identify in-flight optimization opportunities
• Build and maintain dashboards and reports that are intuitive and decision-ready
• Support data automation and pipeline development (e.g., GCP, Funnel.io)
• Ensure data accuracy, consistency, and quality across outputs
• Contribute to presentations with insight-driven storytelling, not just data reporting

Requirements

• 3–5+ years of experience in media analytics, marketing analytics, or data analysis
• Strong understanding of paid media metrics, performance drivers, and campaign structure
• Experience translating data into insights and actionable recommendations
• Familiarity with measurement frameworks and performance analysis approaches
• Proficiency in analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker)
• Experience with data tools or automation (e.g., Excel, SQL, Funnel.io, or similar)
• Strong attention to detail and ability to deliver accurate, high-quality outputs
• Effective communication skills with ability to present insights clearly and concisely

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances