Senior Creative Strategist, Growth

Responsibilities

• Concept and produce performance creative end-to-end : from ideation and scripting through editing and delivery, across paid social, CTV, and emerging channels.
• Bring a sharp creative eye to every asset: elevating visual quality, pacing, and storytelling to raise Jerry's brand while keeping creative performance-driven.
• Stay on top of platform trends, formats, and cultural shifts : ensuring Jerry's creative stays fresh, relevant, and effective.
• Develop hooks, angles, and creative frameworks rooted in what actually drives performance, not just what looks good.
• Translate performance data into creative direction : partnering with media and growth teams to turn signals into better ads.
• Manage and maximize agency and production partners : writing briefs, providing creative direction, and quality-checking work to ensure external teams deliver at Jerry's standard.
• Edit video directly : you're fluent in editing tools and comfortable cutting, iterating, and polishing ads at speed without sacrificing quality.
• Leverage AI tools (for ideation, scripting, editing, asset generation, etc.) to accelerate workflows and unlock new creative possibilities.

Requirements

• 5+ years in performance-driven creative production — ideally at a performance media agency and/or an in-house growth creative team at a DTC or app-based company.
• Proven track record producing or directing high-performing creative for paid channels (Meta, TikTok, YouTube, CTV, etc.).
• Strong performance creative intuition — you understand hooks, pacing, CTAs, and what makes people stop scrolling. You can concept ads that convert
• Elevated visual taste — you have an eye for design, composition, and brand quality. You can take performance creative from functional to beautiful without losing effectiveness.
• Video editing fluency — you can cut and iterate ads quickly yourself, making them look premium without needing heavy direction.
• Collaborative and entrepreneurial mindset — thrives in fast-paced environments, comfortable bridging creative, media, and analytics teams.
• AI fluency — you actively experiment with generative tools to speed up production, expand creative range, or improve output quality.

Preferred

• Bonus: experience in both a performance media agency and a brand or design agency , with exposure to brand-level creative craft. You know how to make ads that perform and ads that feel premium. You don't see those as tradeoffs.

Benefits

• We offer a comprehensive benefits package to regular employees, including health, dental, and vision coverage, paid time off, paid parental leave, 401(K) plan with employer matching, and wellness benefits, among others. Equity opportunities may also be part of your total rewards package.