Senior Director Digital & Growth Marketing

Responsibilities

• Growth Marketing Strategy & Leadership
• Develops and executes growth marketing strategies that drive customer acquisition, retention, frequency, profitability, and sales across first-party and third-party channels.
• Identifies opportunities to accelerate sales and transaction growth through customer segmentation, personalization, lifecycle marketing, loyalty engagement, digital experiences, and local market activation.
• Establishes objectives, KPIs, and measurement frameworks to evaluate performance and ensure initiatives deliver meaningful business impact.
• Partners with Brand Marketing and Product Marketing teams to maximize the effectiveness of enterprise marketing campaigns, product launches, promotions, and customer engagement programs.
• First-Party Digital, Loyalty & CRM
• Leads the Company's 1P digital strategy, driving customer engagement across owned digital platforms and channels.
• Oversees the loyalty ecosystem and roadmap to grow membership, increase retention, deepen engagement, and drive incremental sales.
• Develops and manages CRM strategies, lifecycle programs, automated communications, and personalized marketing initiatives that increase customer lifetime value.
• Uses customer, loyalty, and transaction data to generate insights, optimize customer experiences, and improve program performance.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or related field required; MBA preferred.
• 10+ years of progressive marketing experience with significant focus on growth marketing, digital marketing, loyalty, CRM, customer engagement, and performance-driven marketing, preferably in the Restaurant, Consumer Products or Retail industry.
• Experience managing loyalty programs, CRM platforms, customer lifecycle marketing, and personalization initiatives.
• Experience leading third-party delivery partnerships, marketplace marketing, and strategic business planning preferred.
• Experience with a multi-unit and franchise concept highly desired.

Benefits

• medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.
• Our culture is fun and innovative – ‘Work Happy’ with us!