Senior Growth Marketing Manager

Responsibilities

• Spearhead digital advertising strategy, developing and executing performance marketing plans that drive efficient client acquisition, revenue growth, and ROI targets, with an emphasis on B2B Google search engine marketing (PPC).
• Manage digital advertising campaigns end to end, including planning, implementation, execution, optimization, and performance analysis.
• Execute and manage digital paid media plans for PPC and display on a real-time bidding platform.
• Monitor and optimize advertising budgets to ensure efficient allocation of resources and maximize ROI.
• Deep understanding of content strategy for paid media and be able to work cross-group collaboratively with the content team and/or agency to outline and deliver needs.
• Manage, review, and perform daily account responsibilities for Google Ads and other search platforms.
• Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, audience lists, and other key account metrics.
• Manage the creation of large keyword lists and tie them consistently back to the overall SEM strategy.
• Monitor KPIs including click-through rate, conversion rate across each funnel stage, cost per acquisition, return on ad spend, and lifetime value, and take proactive action to improve campaign performance.
• Conduct A/B and multivariate testing on ad variations, messaging, and targeting parameters to maximize campaign effectiveness.

Requirements

• 8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field, driving measurable results against ROI targets.
• Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels.
• Hands-on experience with performance marketing tools such as Google Analytics, Google Tag Manager, and Facebook Business Manager.
• Proficiency using analytics tools such as Excel, Salesforce, Looker Studio, Tableau, or Domo to drive business insights.
• Experience measuring and monitoring performance of brand search keyword campaigns versus non-brand search campaigns.
• Experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

Preferred

• 10+ years of experience in digital advertising, growth marketing, or a related field.
• Bachelor's degree in the applicable discipline or related field preferred.
• Experience in a high-growth SaaS or technology environment, with deep knowledge of B2B client behaviors and growth marketing trends.
• Experience creating targeted lists in Salesforce and leveraging 6sense.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Project management skills, including prioritizing and managing multiple projects simultaneously in a fast-paced environment.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams and stakeholders.
• Creative, problem-solving mindset with a track record of meeting or exceeding performance targets and KPIs.

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet