Senior Marketing Content Strategist – Remote within Twin Cities, MN
Planned Parenthood North Central States
Saint Paul, MN (Remote)
$55K/yr - $70K/yrIn-houseFull-timeSenior level5+ years exp.
3 days ago
Senior Content Marketing Strategist
Phoenix, AZ (On-site)
$80K/yr – $85K/yrSenior Level5+ years expSalaried Ft
Posted 6 weeks ago
Job Summary
Own and lead a multi-channel content strategy to educate, engage, and convert audiences around affordable healthcare.
- Oversee content across website, blogs, emails, social, and long-form resources
- Leverage AI tools with strong editorial judgment to drive measurable growth
Job Description
Responsibilities
- Serve individuals, families, small businesses, brokers, and internal teams through clear, credible, and compelling content
- Be responsible for building and leading a multi-channel content strategy that supports brand trust, organic growth, and the full customer journey
- Directly impact how people discover, understand, and engage with affordable, accessible healthcare
- Leverage AI tools to support content creation and iteration while applying strong editorial judgment and proven copywriting frameworks.
- Own the comprehensive content strategy across website, blog, email, newsletters, social media, and long-form resources
- Support Marketing, sales, and customer success teams with content that educates, builds trust, and supports every stage of the funnel
- Collaborate with the Director of Growth Marketing, Direct Response Copywriter/Strategist, SEO partners, design, product, sales, and customer success teams
- Improve brand consistency, organic traffic, inbound leads, and audience engagement through high-quality, SEO-informed content
- Advocate for clear, human storytelling that makes healthcare easier to understand and positions Redirect Health as a trusted voice
- Creating a consistent, high-quality publishing rhythm across channels
Requirements
- 5+ years of experience in content strategy, editing, or editorial leadership, ideally in B2C or B2B2C environments.
- Experience using AI tools to enhance content and copy development, grounded in a strong understanding of marketing frameworks such as email sequences, funnels, and conversion-focused messaging.
- Proven ability to create and manage multi-channel editorial plans.
- Exceptional writing and editing skills with strong attention to detail, structure, and narrative cohesion.
- Experience collaborating with SEO teams or agencies; a solid understanding of SEO best practices.
- Strong ability to translate complex healthcare or technical topics into clear, engaging content.
- Comfortable managing multiple projects, deadlines, and stakeholder inputs.
- Experience working with CMS platforms, content tools, SEO software, and cross-functional teams. Including, HubSpot and Birdeye, Sprouts Social.
- Healthcare, insurance, or health tech background is a plus.
Benefits
- Salary range: $85,000 per year
- FREE healthcare for you and your entire family
- Dental & Vision insurance
- Paid time off & sick time
- 401(k) access
- A mission-driven team that believes in doing the right thing
Redirect Health
3.6 Glassdoor
Redirect Health is transforming the way small and medium-sized businesses approach healthcare. By offering innovative, cost-effective healthcare plans, we empower employers to save up to 40% on their healthcare costs over two years while improving employee satisfaction and well-being.Our healthcare solutions are designed to provide accessible, affordable care that doesn’t sacrifice quality. With services like 24/7 virtual care, access to over 700,000 providers nationwide, and fair out-of-pocket costs, Redirect Health ensures that employees have access to the care they need, when they need it.We pride ourselves on delivering flexible options ranging from basic care to more comprehensive packages, including virtual primary care, urgent care, chiropractic services, mental health tele-counseling, and hospitalization benefits. Our plans also come with a goal of predictable, fair annual increases of no more than 4.5%, helping businesses manage their budgets without unexpected cost spikes.At Redirect Health, our mission is simple: to reduce healthcare costs while improving employee well-being and retention. Our personalized approach ensures businesses get the right care at the right price, helping them thrive in today’s competitive environment.Let us show you how to save money and improve your healthcare offerings. Get in touch with us today to learn more about our innovative healthcare solutions.
Founded in 2012
Phoenix, Arizona, USA
152 employees (7 in marketing)
64% recommend to a friend
66% CEO approval
Salaries
Posted range
$80K/yr – $85K/yr
Taken straight from the job posting.
Content Strategy median pay in the United States
Most pay falls between $91K and $160K. Based on 324 salaries.
Marketing Team
Marketing Team Size
5 (3% of company)
Median Career Experience
9 years
Median Tenure
2.5 years
People
Founders / CEO
Funding
Total Funding
$2M
Last Raise
$2M
Debt Financing, 7 years ago
Funding History
- Dec 2018Debt Financing • $2M
Traffic Signals
Monthly Visitors
8.7K
Traffic Source Mix
Search
27.7%
Direct
56.9%
Referral
7.3%
Social
6.8%
Paid
1.4%
Headcount Trend
Current headcount: ~152
News about Redirect Health
Links
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