Responsibilities

• Serve individuals, families, small businesses, brokers, and internal teams through clear, credible, and compelling content
• Be responsible for building and leading a multi-channel content strategy that supports brand trust, organic growth, and the full customer journey
• Directly impact how people discover, understand, and engage with affordable, accessible healthcare
• Leverage AI tools to support content creation and iteration while applying strong editorial judgment and proven copywriting frameworks.
• Own the comprehensive content strategy across website, blog, email, newsletters, social media, and long-form resources
• Support Marketing, sales, and customer success teams with content that educates, builds trust, and supports every stage of the funnel
• Collaborate with the Director of Growth Marketing, Direct Response Copywriter/Strategist, SEO partners, design, product, sales, and customer success teams
• Improve brand consistency, organic traffic, inbound leads, and audience engagement through high-quality, SEO-informed content
• Advocate for clear, human storytelling that makes healthcare easier to understand and positions Redirect Health as a trusted voice
• Creating a consistent, high-quality publishing rhythm across channels

Requirements

• 5+ years of experience in content strategy, editing, or editorial leadership, ideally in B2C or B2B2C environments.
• Experience using AI tools to enhance content and copy development, grounded in a strong understanding of marketing frameworks such as email sequences, funnels, and conversion-focused messaging.
• Proven ability to create and manage multi-channel editorial plans.
• Exceptional writing and editing skills with strong attention to detail, structure, and narrative cohesion.
• Experience collaborating with SEO teams or agencies; a solid understanding of SEO best practices.
• Strong ability to translate complex healthcare or technical topics into clear, engaging content.
• Comfortable managing multiple projects, deadlines, and stakeholder inputs.
• Experience working with CMS platforms, content tools, SEO software, and cross-functional teams. Including, HubSpot and Birdeye, Sprouts Social.
• Healthcare, insurance, or health tech background is a plus.

Benefits

• Salary range: $85,000 per year
• FREE healthcare for you and your entire family
• Dental & Vision insurance
• Paid time off & sick time
• 401(k) access
• A mission-driven team that believes in doing the right thing