Responsibilities

• Utilizes developing specialized knowledge to execute tasks and contribute to smaller projects or defined components of larger initiatives. Addresses non-routine problems using established practices and past experience.
• May support the coordination of day-to-day activities for a team or specific area.
• Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness.
• Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan.
• Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.