Responsibilities

• Find new winning angles. Better creative is what lets us spend more, so we need a steady supply of ads that keep working.
• Open new audiences. Runners, older adults worried about falling, people on their feet all day. Each group buys for a different reason, and every one we crack opens up new demand.
• Get more life out of winners. Read the data weekly, iterate what's working, retire what's finished.
• Write the scripts. Short and long-form video, hooks that stop the scroll, dialogue that sounds like a real person. This is most of your week.
• Direct the edit. Brief and manage editors and creators so the idea survives production.
• Extend what wins. Take proven angles into landing pages and email.

Requirements

• 4+ years writing paid social ads that were judged on sales (not brand awareness, engagement etc.)
• Your ads have been responsible for over $100K+/month in ad spend (across all your ads, for a single brand). We'll ask you to walk us through it.
• Proof you can iterate on a winner. Plenty of people can write one good ad; we want someone who gets eight more out of it.
• You've opened a new audience before, and you can name the angle that got you in
• Excellent writing for spoken word, which is a different skill from writing for the page
• Strong direct response fundamentals: offer, mechanism, objection handling, proof
• Experience briefing editors or creators
• Health, fitness or medical device categories are a plus

Preferred

• Health, fitness or medical device categories are a plus

Benefits

• Compensation: Top of the market for this role. We’ll share compensation details on the first call.
• Fast-growing company whose mission is to solve chronic pain and injuries
• You’ll see the direct impact of your work on business results
• You’ll be held to a high bar, which means you’ll get better fast
• Fun, approachable yet ambitious colleagues
• Comprehensive health benefits
• Work from home