Senior Brand Creative Lead

Responsibilities

• Build and run the OIO content calendar across organic social, paid social, email, web, and blog, publishing on a consistent and reliable cadence.
• Break every launch and campaign into dated deliverables across social, email, and paid, giving each a channel, owner, priority, and delivery date, and plan weeks ahead.
• Run the calendar as a live operating system: move every item from idea through brief, production, approval, and publishing, with linked assets and an ideas backlog.
• Turn the brand guidelines into repeatable content formats, series, and templates the team can produce at speed without drifting off-brand, and protect those guidelines in every piece that ships.
• Write the copy: social posts, ad copy, video scripts, email, web and product page copy, and headlines.
• Concept and script short-form video and motion for Meta, TikTok, Instagram, and YouTube.
• Brief and direct the in-house graphic designer, freelancers, creators, and agencies, giving clear, specific feedback on visual work.
• Create content for distinct customer cohorts, from health-conscious adults in midlife to performance-focused younger buyers to young families, each with messaging that speaks to what they care about.
• Make the problem OIO solves recognizable and the science approachable, without alarming, lecturing, or talking down to people.
• Mine customer reviews, comments, support questions, and social listening for the stories, questions, and objections content should address.

Requirements

• 6+ years in content marketing, social, copywriting, or creative roles, including leading a content program end to end.
• Deep B2C experience, ideally direct-to-consumer, with content that drove measurable growth.
• A track record of shipping high-quality content at volume and on schedule across social, paid, email, and web.
• Experience writing and directing short-form video and digital ad creative.
• Experience planning and running multi-channel content calendars.
• A strong writer first, able to make complexity feel clear, human, and worth sharing in a few words or a few hundred.
• Fluency in visual language, with the precision to direct and critique design and video on color, composition, and pacing.
• Fluency with Meta, TikTok, Instagram, and YouTube, including their native analytics, and the data literacy to let results change your mind.
• Working knowledge of SEO and AI-driven discovery (GEO/AEO).
• Working fluency with Adobe Creative Suite and Figma, enough to review files, mark up work, and rough out concepts.

Preferred

• Experience with consumer brands in science-backed wellness, health, sleep, or technology.
• Experience with consumer hardware or connected products (device plus app).
• Experience translating technical or scientific content for a consumer audience.
• Experience running creator or influencer content programs.
• Trade show content experience, ideally CES.
• Hands-on design or video production skill.