Creative Strategist

Responsibilities

• Creative Strategy: Develop original, high-converting ad concepts, angles, hooks, and formats across Meta and other paid social channels.
• Research & Ideation: Constantly study winning ads, emerging creative formats, consumer psychology, and market trends to identify new opportunities.
• Scriptwriting: Write compelling direct-response scripts and detailed creative briefs that give editors clear direction.
• Creative Direction: Lead and manage video editors throughout the production process, from initial concept to final delivery.
• Creative Testing: Build and execute a structured testing pipeline that consistently produces new winning creatives.
• Performance Analysis: Analyze metrics such as hook rate, hold rate, CTR, CPA, ROAS, and ad spend to identify winners and continuously improve performance.
• Scaling: Identify winning concepts, iterate on successful ads, and develop new variations capable of scaling to significant ad spend.

Requirements

• A proven Creative Strategist with experience working on seven- or eight-figure DTC brands .
• Have a documented track record of creating winning ads with significant tracked advertising spend.
• Deeply understand direct-response marketing, consumer psychology, and persuasive copywriting.
• Can independently take a creative concept from research and ideation through scripting, production, and performance analysis.
• Have experience managing video editors and providing clear, actionable creative feedback.
• Are highly analytical and understand how to use performance data to make better creative decisions.
• Stay ahead of the market, constantly researching new formats, trends, hooks, and angles.
• Are proactive, resourceful, and obsessed with producing creatives that scale.

Preferred

• Experience with apparel, lifestyle, wellness, or emotionally driven DTC brands.
• Experience creating viral storytelling ads, AI-generated creatives, UGC, and other emerging ad formats.
• Have developed creatives that have individually scaled to six or seven figures in ad spend.
• Have experience leading creative teams at eight-figure or larger brands.