Senior Brand Copywriter

Responsibilities

• Creating compelling, strategic copy, with the goal of reaching and engaging homeowners, creating awareness, educating stakeholders, and generating leads
• The development of a broad range of materials driven by your superior writing ability across multiple platforms, use cases and personas
• Understanding and adhering to established brand guidelines and copy style guidelines; helping build and shape future iterations
• Collaborating with other creative team members to concept ideas and deliver solutions that work holistically to tell a story
• Creatively bringing to life various initiatives, while ensuring that all materials we produce are consistent with our brand
• Exploring several viable options and walking creative leaders and stakeholders through thinking to support creative decision-making
• Owning the copy (and flexing as needed) throughout the entire creative process, through design to final product
• Collaboration and information gathering across a broad range of stakeholders including marketing, design, product, legal, and underwriting
• Researching and becoming an expert in the consumer finance industry, specifically within the home equity lending and investment space
• Working cross-functionally to plan, execute and track brand marketing initiatives and campaigns

Requirements

• 7-10 years experience, specifically with B2C copywriting environments, either agency or in-house
• Experience collaborating closely with art direction/design counterparts
• Experience writing copy across web, ads, product, email, video and more
• Experience utilizing AI across the creative process and applying human judgment to AI-generated outputs
• Ability to use language effectively to drive business results
• Strong presentation skills
• Strong understanding of how to work from a strategic brief
• Autonomous, ability to produce results with limited oversight
• Willingness to internalize and incorporate feedback from creative leadership and the broader marketing team
• Technical background not required, but ability to write technically

Preferred

• Bonus Points: Experience working for a startup and/or consumer finance company.

Benefits

• We offer competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie.