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Hometap

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Country
🇺🇸US🇬🇧UK

Company overview

Access the equity in your home. Hometap provides equity in cash so you can pursue your goals as a homeowner. The process is simple, straightforward, and transparent, allowing you to start optimizing your largest asset: your home.
Founded in 2017
Boston, Massachusetts, USA
289 employees (24 in marketing)
www.hometap.com
84% recommend to a friend
65% positive business outlook

Salaries

Median base

$115,000

Median total

$115,000

Median experience

7 years

Salaries

3

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People

Marketing leadership

Rachel Keohan
Rachel Keohan
Chief Marketing Officer
At the company for 7 years 11 months
Andrew Krupansky
Andrew Krupansky
VP and Head of Growth Marketing
At the company for 6 years 2 months
Stephanie Skaggs
Stephanie Skaggs
Head of Brand Marketing
At the company for 4 years 2 months
Jordan Doucette
Jordan Doucette
Director of Product Marketing
At the company for 2 years 8 months

Headcount trend

Company growth over the last 12 months

Headcount +21.3% year over year

Funding

Total funding

$1B

Last raise

$50M

Private Equity, 3 months ago

Funding history

Dec 2025

Private Equity Round Hometap · $50M

Sep 2025

Debt Financing Hometap · $300M

Oct 2024

Debt Financing Hometap · $278M

Jun 2024

Debt Financing Hometap · $217M

Dec 2021

Venture Round Hometap · $60M

Dec 2019

Series B Hometap · $100M

Audience

Monthly website visitors
183.8K
Month over month+5.4%
Quarter over quarter-10.3%
Top sourceDirect (60.8%)
Ad budget per month$975.1K
Average search rank52
Traffic source mix
Direct
60.8%
Search
28.5%
Referral
5.8%
Paid referral
3.2%
Social
1.5%

LinkedIn followers

Follower count and growth

Total followers

10.1K

12-mo growth

+29%

Monthly growth

+3.9%

News

Hometap Review: Pros, Cons, And Alternatives
Nov 21, 2025 • The College Investor
Massachusetts lawsuit against Hometap proceeds
Nov 11, 2025 • HousingWire
Hometap vs. Unison [2025]: Which is Better For Tapping Into Your Home’s Equity?
Oct 14, 2025 • FinanceBuzz

Links

www.hometap.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Open positions5 open marketing positions

Hometap logo

Senior Brand Copywriter

Hometap

USA (Remote)

$110K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
1 day ago
Hometap logo

Director of Marketing Technology

Hometap

USA (Remote)

$160K/yr - $175K/yrIn-houseFull-timeDirector/executive7+ years exp.
4 months ago
Hometap logo

Contract Creative Project Manager (July 2026-January 2027)

Hometap

USA (Remote)

In-houseContract
4 months ago
Hometap logo

Creative Director

Hometap

USA (Remote)

$160K/yr - $175K/yrIn-houseFull-time
5 months ago
Hometap logo

Principal Product Manager, Growth

Hometap

USA (On-site)

$200K/yr - $225K/yrIn-houseFull-time
7 months ago

Hometap insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2017
Headquarters
Boston, Massachusetts
Employees
201-500
21.3% growth last 12mo
Marketing team
24
8% of company
17 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 21.3% last 12 months · Mid-stage · Recently funded
Trend
2021-06-28 -> 2025-11-24
Headcount (12 months)
+21.3%
Last funding round
3 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
183.8K
Month over month+5.4%
Quarter over quarter-10.3%
Top sourceDirect (60.8%)
Traffic source mix
Direct
60.8%
Search
28.5%
Referral
5.8%
Paid referral
3.2%
Social
1.5%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
87 competitor sites
Search traffic: 3.5K organic clicks / 176.5K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+759
Ad budget per month
$975.1K
Average search rank
52
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

10.1K

12-mo growth

+29%

Monthly growth

+3.9%

Marketing team size

Shows saved marketing team size.

24
8% of the company • 17 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 24.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4.3 / 5
Work-life balance
4.7 / 5
Culture
4.4 / 5
Diversity & inclusion
4.2 / 5
Recommend to a friend
84%
Positive business outlook
65%

Funding

Shows saved funding data.

Total funding
$1B
Last raise
Private Equity
3 months ago
Funding details
Amount raised
$1B
Last round
Private Equity
Last fundraise
3 months ago

News

Shows saved company news.

Hometap Review: Pros, Cons, And Alternatives
Nov 21, 2025 • The College Investor
Massachusetts lawsuit against Hometap proceeds
Nov 11, 2025 • HousingWire
Hometap vs. Unison [2025]: Which is Better For Tapping Into Your Home’s Equity?
Oct 14, 2025 • FinanceBuzz