Hometap logo

Hometap

Brand

4.3

Company overview

Access the equity in your home. Hometap provides equity in cash so you can pursue your goals as a homeowner. The process is simple, straightforward, and transparent, allowing you to start optimizing your largest asset: your home.
Founded in 2017
Boston, Massachusetts, USA
289 employees (24 in marketing)
www.hometap.com
84% recommend to a friend
65% positive business outlook

Salaries

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People

Marketing leadership

Rachel Keohan
Rachel Keohan
Chief Marketing Officer
At the company for 7 years 9 months
Andrew Krupansky
Andrew Krupansky
VP and Head of Growth Marketing
At the company for 6 years
Stephanie Skaggs
Stephanie Skaggs
Head of Brand Marketing
At the company for 4 years
Jordan Doucette
Jordan Doucette
Director of Product Marketing
At the company for 2 years 6 months

Headcount trend

Company growth over the last 12 months

Headcount +21.3% year over year

Funding

Total funding

$1B

Last raise

$50M

Private Equity, 3 months ago

Funding history

Dec 2025

Private Equity Round Hometap · $50M

Sep 2025

Debt Financing Hometap · $300M

Oct 2024

Debt Financing Hometap · $278M

Jun 2024

Debt Financing Hometap · $217M

Dec 2021

Venture Round Hometap · $60M

Dec 2019

Series B Hometap · $100M

Audience

Monthly website visitors
183.8K
Month over month+5.4%
Quarter over quarter-10.3%
Top sourceDirect (60.8%)
Ad budget per month$975.1K
Average search rank52
Traffic source mix
Direct
60.8%
Search
28.5%
Referral
5.8%
Paid referral
3.2%
Social
1.5%

LinkedIn followers

Follower count and growth

Total followers

10.1K

12-mo growth

+29%

Monthly growth

+3.9%

News

Links

www.hometap.comLinkedInCrunchbaseX (Twitter)
Glassdoor