Senior Direct Response Copywriter

Responsibilities

• Market research and ideation
• Writing copy for ads, the VSL, funnel pages, and emails
• Managing the editing team
• Reviewing the analytics and iterating on what the numbers show
• Keeping all copy within ad platform policies
• You'll report to the Head of Paid Marketing and work closely with the founder
• Ads. You'll write new concepts and iterations based on the angles and customer profiles the Head of Paid Marketing sets, including high-income professionals (business owners, executives, engineers, doctors, finance people), the broader market, the analytical "engineer" type, testimonial ads, mechanism ads, and ads for different awareness levels
• Creative direction. You'll manage the video editors. You write the briefs and shot lists and show them what good looks like. You keep production moving from brief to finished ad, and you approve the final cut before it goes to review
• VSL and funnel copy. You'll write VSLs from the Head of Paid Marketing's brief, starting with a rewrite of the current one and then new VSLs for specific avatars. You'll also write opt-in pages, sales pages, TSLs, retargeting copy, and the copy for every CRO test
• Email. You'll send a daily broadcast built on the same angles as the ads and written to book calls. You'll also write the nurture, post-opt-in, show-up, and release sequences, testing one thing at a time. You'll look after email revenue and deliverability, report weekly on broadcast revenue, autoresponder revenue, and which emails booked calls, and share the best ideas with the ads team

Requirements

• Excellent written and spoken English, at a native or near-native level
• Worked inside a company or offer doing $500,000+ per month in revenue, so you know what volume, speed, and scrutiny look like at that scale
• Copy you personally wrote has sold at least $1 million in revenue, and ideally a lot more, with numbers you can show and someone who can confirm them
• Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad → opt-in/VSL → application → call → close), with results you can show: cost per call, ROAS, or revenue attributed to your copy
• Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
• Written Meta ad copy at volume, week after week, and tracked which concepts won and why
• Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates
• Directed video editors or designers from a written brief through to the finished creative, and held the standard on the final cut, with examples
• Done real voice-of-customer research (sales-call reviews, customer interviews, reply mining) and turned it into copy
• Operated in a compliance-sensitive vertical where ad copy could get an account restricted

Preferred

• A real understanding of what couples go through when a marriage is in crisis, whether from personal or professional experience
• Experience in relationship coaching, personal development, or a similar niche, plus ideas you'd want to test for a marriage offer
• ActiveCampaign, GoHighLevel, ClickFunnels, Hyros
• Experience with testimonial and case study ads
• You've managed or mentored writers or editors
• You've run your own business or built something inside one

Benefits

• Work from Anywhere - Fully remote position, work from wherever you're most productive
• Flexible Hours - Structure your workday in a way that fits your life, with at least 3 hours of daily overlap with European working hours
• Direct Founder Access - Work closely with the founder and the Head of Paid Marketing, with real influence on where the marketing goes next
• Ownership & Impact - You won't just fill a role - you'll write the message behind a marketing turnaround at a company that changes lives every day
• Ongoing Growth - Access to ongoing training, resources, and development opportunities to sharpen your skills