Senior Associate, Programmatic

Philadelphia, PA (On-site)

$61K/yr – $84K/yrSenior Level2+ years expFull time

Posted 6 weeks ago

Job Summary

Own the end-to-end programmatic campaigns lifecycle, from strategy and execution to reporting, while maintaining client relationships and guiding associates.

  • Own campaigns from planning to reporting and optimization
  • Collaborate with analytics and media partners to ensure accurate insights

Job Description

Responsibilities

  • You will develop and communicate digital strategies and tactical approaches for campaigns.
  • You will execute, manage, and optimize online media campaigns (e.g., performance media, audience-based buying, remarketing) to meet client expectations.
  • You will build and maintain client relationships through exceptional service.
  • You will create proposals for new opportunities and develop client decks and status documentation.
  • You will oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation.
  • You will collaborate with analytics and media partners to ensure accurate reporting, insights, and platform implementation.
  • You will troubleshoot campaign issues, develop quality control procedures, and manage campaign QA processes.
  • You will coach and educate Associates to support campaigns and share strategies for optimizing performance.
  • Attend client meetings and participate in knowledge-sharing sessions.
  • You will manage the tech stack, including DMP, DSP partners, ad-verification services, and third-party data providers.

Requirements

  • 1-2+ years of experience in Programmatic including bid management, campaign management/optimization, or digital media operations
  • Client-facing experience with risk management skills
  • Proficiency in Microsoft excel (can perform complex functions), Prisma/MediaOcean, The Trade Desk, DV360 or other related DSP's
  • Strong analytical and mathematical skills
  • Project management capabilities
  • Understanding of interactive media planning and buying

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Salaries

Posted range

$61K/yr – $84K/yr

Taken straight from the job posting.

Programmatic median pay in the United States

$91K/yr

Most pay falls between $75K and $114K. Based on 566 salaries.

See all Publicis Groupe Holdings B.V salaries

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K
Publicis Groupe Holdings B.V logo

Senior Associate, Programmatic

Publicis Groupe Holdings B.V · Philadelphia, PA · On-site