Senior Associate, Programmatic

Responsibilities

• Own key steps of the programmatic activation process, with a heavy emphasis on programmatic campaign setup and QA for consumer (Direct-to-Consumer) and Healthcare Professional (HCP) efforts.
• Collaborate with Programmatic Managers and Senior Managers on project management and task prioritization across a dynamic set of brands.
• Responsible for the day-to-day maintenance of Pfizer-owned platform seats, such as KPI monitoring, account optimization, and budget pacing.
• Perform optimizations to drive KPI improvements, including bid management, budget allocation, and creative testing through collaboration with Programmatic Managers.
• Update team automation tools as processes evolve to make sure LLM integrations and tools are current.
• Stay up to date with programmatic trends, best practices, and emerging technologies to identify new partnership opportunities.
• Serve as a liaison between the supply specialists and in-platform traders for all brand-specific needs pertaining to deals and brand safety settings.

Requirements

• Cross-channel media planning/buying background, including a full understanding of the video and programmatic landscape.
• Applicants must have a bachelor's degree with 2+ years of relevant experience; OR a master's degree with 0+ years of relevant experience; OR an associate's degree with 6+ years of relevant experience; OR a high school diploma (or equivalent) and 8+ years of relevant experience
• Deep understanding of programmatic advertising platforms, including in-platform “hands-on” expertise.
• Must have a comprehensive in-platform understanding of Prisma.
• Proficient in top LLM platforms.
• Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
• Ability to work effectively in a team-based environment across a variety of cross-functional marketing teams.
• Strong communications and presentation skills, with the ability to articulate complex subject matter clearly to a wide variety of audiences.
• Ability to thrive in fast-paced, dynamic corporate environment.

Preferred

• BA/BS preferred
• 3+ years of agency or client-side experience.
• Pharmaceutical experience with an understanding of pharmaceutical marketing guidelines and restrictions (consumer and healthcare professional).
• Analytical mindset with the ability to measure and report on partnership performance.
• Understanding of media measurement norms, evolving landscape, and industry standards.

Benefits

• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.