Head of Social & Programmatic

Responsibilities

• Cross-vertical strategy and competitive response: Set and run the paid social and programmatic strategy for both Lending and Insurance—two businesses with different funnels, margins, and competitive sets—under one coherent channel strategy. Translate competitive intelligence into a differentiated creative and channel strategy.
• Performance, channel expansion, and the entire funnel: Enhance and scale our current lower-funnel marketing campaigns to help us continue extracting more value out of today’s program. Develop and execute a comprehensive social and programmatic strategy, helping us expand to all platforms that our customers use in their daily lives. Help us develop and stand up a real, high-performing mid-funnel/upper-funnel layer where we have no presence today.
• Team leadership: Lead and grow a team that today spans Meta performance trafficking, programmatic trafficking, creative/video production, and static creative (~10+ FTE across both verticals), and continue building out a high-performing team.
• Budget ownership: Manage and scale a paid media budget significantly, with direct accountability for revenue, profit (VMD), and margin by segment—not just volume.
• Measurement, attribution, and platform risk management: Partner with the Measurement team to close known gaps—Meta post-view visibility, Floodlights/conversion passback, and cross-channel incrementality—so investment decisions are made on trusted data. Stay ahead of platform-level shifts and be able to quickly adapt to changes in the ecosystem.
• Executive communication: Represent the social and programmatic program to senior leadership, including making the case for continued investment with a clear, defensible growth story.

Requirements

• 8+ years in performance or growth marketing, with at least 3 years directly managing paid social and/or programmatic teams and budgets of $50M+.
• People-management experience—you’ve hired, developed, and managed a multidisciplinary team across media, creative, and analytics, and can scale one.
• Deep, hands-on platform expertise across Meta and at least one of YouTube, TikTok, or Reddit—you can go deep with your own team on strategy, not just manage an agency relationship.
• Experience building and defending a multiyear investment case to senior leadership—you can speak fluently in both media metrics and P&L terms, including revenue, margin, and CAC/LTV.
• Working knowledge of attribution and measurement tradeoffs, including last-click versus incrementality and platform-reported versus server-side conversions—you know when to trust a number and when to question it.
• Experience in lead generation, marketplace, fintech, insurance, or another highly regulated/high-CAC vertical is strongly preferred.
• Direct experience with programmatic/DSP buying in addition to social platforms.
• Comfort directing creative and content strategy—you don’t need to be a producer, but you should know the difference between a performance ad and a brand platform, and when each is the right tool.

Preferred

• Experience competing against a mix of brand-led and performance-led competitors in the same category.
• Experience standing up or scaling an influencer/creator program from scratch.

Benefits

• Medical, dental, and vision insurance
• 401(k) matching
• Generous time off
• Wellness programs and resources
• Annual performance bonus eligibility