Programmatic Ad Specialist

Responsibilities

• Support the day-to-day management of programmatic ad campaigns across major ad platforms, including Amazon Advertising, Google Ads, and StackAdapt, among others.
• Launch, monitor, and optimize campaigns to ensure spend pacing, ROAS goals, and KPI targets are met.
• Design and run A/B tests to uncover new opportunities for creative, audience, and bidding strategies.
• Maintain audience segments for targeting, remarketing, and upper-funnel growth initiatives.
• Analyze campaign performance data and prepare reports for internal stakeholders.
• Collaborate with creative teams to provide clear direction and feedback on ad assets.
• Stay current with platform trends, new tools, and best practices; proactively propose tests and new ideas.

Requirements

• Strong analytical skills and comfort working with performance data.
• Experience building reports or visualizations (Google Looker Studio, Excel, Sheets, etc.).
• Demonstrated creativity and willingness to test new approaches independently.
• Excellent organizational skills and ability to manage multiple campaigns simultaneously.
• Strong communication skills, including ability to present insights to non-technical stakeholders.
• Ability to work collaboratively in a team environment and adapt quickly to shifting priorities.
• 1–2 years of experience managing digital advertising or paid media campaigns (internships included).
• Hands-on experience with Amazon Advertising
• Familiarity with book publishing, media, or entertainment marketing.
• Knowledge of audience development, first-party data use, and remarketing strategies.