Associate Director, Programmatic (Remote US)

Responsibilities

• Develop and implement comprehensive programmatic strategies: Spearhead the creation and execution of impactful programmatic strategies to enhance the organization's digital advertising capabilities.
• Collaborate cross-functionally: Work closely with cross-functional teams to align programmatic initiatives with overall business objectives, ensuring a cohesive approach to marketing efforts.
• Establish and analyze key performance indicators (KPIs): Define KPIs and regularly analyze campaign performance, providing valuable insights and recommendations for continuous optimization and client growth.
• Manage relationships with key partners and vendors: Cultivate and manage relationships with programmatic partners, vendors, and platforms to foster collaboration and ensure access to cutting-edge solutions.
• Thought Leadership: Act as a thought leader within the organization, sharing industry knowledge and insights to inform decision-making and strategy development.

Requirements

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
• Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success
• Recent, hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD, Nexxen and DV360
• ABM experience
• Experience supporting Programmatic new business pitches, including audits and presentations
• Ability to provide clear POVs and Programmatic subject matter expertise to support in advancing the department and L&D
• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities

Benefits

• 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the US is $110,000- $125,000 USD with bonus eligibility
• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
• 💪 Physical - Gympass
• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• 💰 Financial - Traditional and Roth 401(k) with a 3% company match
• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
• 🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!