Marketing Manager, Programmatic Advertising, Amazon Autos

Responsibilities

• Contribute to the strategy for the Amazon DSP channel and manage a significant, growing programmatic media budget, collaborating with the marketing team, internal Amazon Ads counterparts, and external agencies on larger allocation decisions
• Own day-to-day setup, management, and optimization of ADSP campaigns, hands-on in the Amazon Ads / DSP interface
• Drive performance through continuous optimization (bidding, budget pacing, audience and inventory strategy, and campaign structure) at both a top-line and granular level on the ad platform and in the total traffic funnel
• Design, launch, and read out A/B tests to improve channel efficiency and inform new campaign strategy
• Manage brand lift and creative lift studies to inform future optimizations
• Monitor and analyze campaign performance metrics; troubleshoot and resolve delivery issues, ad-serving errors, and reporting discrepancies
• Conduct creative performance analysis and deliver clear, data-backed feedback to the creative team to strengthen future ads
• Help develop and scale our presence in emerging programmatic surfaces and new ADSP capabilities
• Translate performance data into actionable insights and concise business recommendations, refining them with senior colleagues; generate detailed reports and present findings
• Partner with Supply and Product teams, surfacing feedback that helps inform improvements to Amazon DSP offerings

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience in audience segmentation and targeting

Preferred

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience managing and optimizing campaigns within the Amazon DSP/Amazon Digital Ads

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave