Campaign Manager - Programmatic

Responsibilities

• Design, launch, and manage end-to-end programmatic recruitment ad campaigns across job media networks
• Allocate and optimize monthly ad spend to hit performance targets, dynamically adjusting bidding strategies based on real-time application data and conversion metrics
• Monitor key hiring metrics—including Cost-Per-Click (CPC), Cost-Per-Applicant (CPA), application completion rates, and conversion to hire—to continuously evaluate performance
• Conduct ongoing A/B testing on job titles, job descriptions, landing pages, channels, and visual assets to improve applicant engagement and conversion rates
• Review performance data and provide actionable insights and strategic recommendations
• Optimizing campaigns to meet client CPA/CPC/ROI goals.
• Regularly monitor and QA all live campaigns for proper serving, click-through action, and conversion events.
• Analysis of database tables – analyze large datasets and deliver actionable insights.
• Provide actionable insights, find ways to optimize based on clients’ success metrics, identify potential issues, and communicate recommendations to both the client and internal teams.
• Support technical and non-technical issues as reported by clients and help them reach a resolution by liaising with internal teams.

Requirements

• Bachelor's degree in Communications, Media Studies or Business Administration preferred
• Advanced Excel skills Full proficiency including VLOOKUP and Pivot Tables - Must.
• Good organizational skills with attention to details.
• Excellent written and verbal communication skills in English.
• Experience in online advertising – advantage.
• Experience in online sales / pre-sales - advantage.
• Experience with SQL writing – advantage.

Preferred

• Proven track record of using data and performance results to drive media buying decisions and optimize funnel conversion rates
• Prior experience managing recruitment advertising campaigns
• Proficiency with programmatic recruitment platforms (e.g., Appcast, Recruitics, PandoLogic, Joveo)
• Driven, proactive approach