Manager, Programmatic Analytics and Strategy

Responsibilities

• Handle priority accounts and media and analytics strategy.
• Design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation.
• Shape the analytics and media strategy narrative for client engagements.
• Consult with clients on development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.
• Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.
• Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines and maintaining quality standards.
• Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.
• Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency.
• Review performance of models across revenue, performance, and pacing. Identify opportunities and flagging risks proactively.
• Develop measurement tools and solutions that advance the team’s analytical capabilities.

Requirements

• Bachelor’s degree in Marketing Intelligence, Marketing, Mathematics or Statistics plus 2 years of experience in the job offered or a similar occupation

Benefits

• - Unlimited PTO
• - Excellent medical, dental, and vision coverage
• - Employee Equity and Stock Purchase Plan
• - Employee Discounts, Virtual Wellness Classes, and Pet Insurance
• - And more!!