Senior Associate, Paid Search

Responsibilities

• Responsible for ongoing management, execution, and monitoring of SEM campaigns
• Oversee day-to-day management of approved budgets and pacing progress, supporting Associate in financial system updates and changes in publisher mix
• Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations
• Partner with Search Associate to train and mentor on Search campaign management and executional best practices
• Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture
• Steward submissions through client med/legal review process, and accurately launch new campaigns in alignment with approved assets
• Partner with Search Supervisor to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed
• Lead reporting work stream by providing insights; giving meaning and next steps to performance data
• Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up
• Support development of Search plan, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives

Requirements

• 2+ years of direct Search campaign management
• Intermediate Expert level proficiency in MS Excel
• Understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search Ads 360, etc; able to navigate, establish settings, pull reports, and implement changes across platforms
• Understanding of Search metrics and how they are connected
• Healthcare industry knowledge a plus

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.