Group Manager, Search Engine Marketing

Responsibilities

• Develop and execute a comprehensive organic growth strategy spanning technical SEO, content strategy, link equity, and AEO/generative search visibility.
• Lead, mentor, and scale a team of SEO specialists, product managers, and content creators to execute scalable organic acquisition initiatives.
• Pioneer AEO strategies to optimize content and technical infrastructure for AI powered discovery engines, LLMs, and conversational search platforms.
• Partner cross-functionally with Product, Engineering, Design, Brand, and PR teams to embed SEO/AEO best practices across product web experiences.
• Establish robust measurement frameworks, performance dashboards, and reporting models to track search traffic, conversions, revenue, and brand authority.
• Other duties as assigned.
• Occasional travel may be required as needed.

Requirements

• 8+ years of experience leading enterprise-level organic growth, SEO, and content strategies with a proven track record of scaling traffic and revenue.
• Deep understanding of search engine algorithms, technical SEO architecture, schema markups, site performance optimization, and web analytics platforms.
• Demonstrated experience with Answer Engine Optimization (AEO), LLM retrieval models, and emerging AI search dynamics.
• Strong people management experience with a track record of building, coaching, and leading high-performing teams.
• Excellent cross-functional communication skills with the ability to articulate SEO/AEO value and business impact to executive leadership.
• Remote employees should confirm that the internet service available has adequate bandwidth to support all work processes.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• ○ Fertility
• ○ Mental Health
• ○ One Medical