DIRECTOR, PAID SEARCH

USA (Remote)

$120K/yr – $130K/yrDirector/Executive7+ years expFull time

Posted 7 hrs ago

Job Summary

Lead and grow a Paid Search practice spanning 4–5 managers and a portfolio of enterprise clients, owning strategic direction, cross-channel integration, testing programs, and opportunities for long‑term account expansion.

  • Own team development, mentorship, and performance coaching
  • Drive data-informed search strategies, client alignment, and cross-functional collaboration

Job Description

Responsibilities

  • Leading and developing a team of 4–5 Paid Search Managers and Associate Directors, providing strategic guidance, coaching, and professional development support
  • Overseeing a portfolio of enterprise Paid Search clients, ensuring flawless execution, retention, growth, innovation, and strategic alignment across accounts
  • Driving integrated, data-informed Paid Search strategies that align to client business objectives, cross-channel initiatives, and overall digital marketing goals
  • Serving as a senior strategic partner and leadership presence across client relationships, providing oversight on recommendations, deliverables, escalations, and long-term growth opportunities
  • Partnering cross-functionally with Client Services, Paid Media leadership, and channel teams to identify opportunities for account growth, operational efficiency, and integrated media strategies
  • Establishing and maintaining testing frameworks, innovation roadmaps, and thought leadership initiatives to evolve client performance and advance Paid Search best practices
  • Ensuring quality assurance, operational excellence, and adherence to department processes and standards across the account portfolio
  • Supporting onboarding and mentorship across the Paid Search team, including training on strategy, communication, business acumen, and platform expertise
  • Contributing to department operations, resource management, process improvements, and strategic initiatives to support continued team and business growth
  • Acting as a strategic advisor to Paid Search leadership by proactively surfacing account opportunities, business risks, team insights, and recommendations

Requirements

  • 7+ years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment
  • 2+ years prior staff management with development and mentoring experience, as well as the ability to navigate difficult personnel situations and conflicts
  • Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns
  • Experience with data analytical tools such as Google Analytics
  • Strong working experience in Google suite, Excel, Asana (project management)
  • Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (multi-location and lead gen preferred)
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Inherent boardroom leadership and the ability to command a room (remotely) and lead a team.
  • A maturity and professionalism appropriate for the size and scale of the teams and accounts we are managing

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
Prime Visibility (Wpromote) logo

Prime Visibility (Wpromote)

Prime Visibility has been acquired by Wpromote, the nation’s largest independent digital marketing agency based in El Segundo, California. The acquisition, which closed on March 31, 2017, establishes Wpromote’s East Coast presence, expands its offerings into new industries, and increases the firm’s staff to over 330 employees.Wpromote aims to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. We also help larger organizations “think and act like challengers” to stay ahead of the competition. By adopting a customer-centric ideology, we find innovative ways to acquire new customers and challenge the status quo. At the end of the day, our clients realize the benefit of having us sit at the table with them, strategizing for their future together.

Founded in 2001
Melville, New York, USA
14 employees (6 in marketing)

Salaries

Posted range

$120K/yr – $130K/yr

Taken straight from the job posting.

Paid Search median pay in the United States

$90K/yr

Most pay falls between $73K and $110K. Based on 1,243 salaries.

See all Prime Visibility (Wpromote) salaries

Marketing Team

Marketing Team Size
5 (36% of company)
Median Tenure
22.7 years
Marketing Roles Posted (Last 30 Days)
13

Traffic Signals

Monthly Visitors
45.4K
Monthly Google Ads Budget
$105.8K
Traffic Source Mix
Search
43.1%
Direct
34.7%
Referral
5.6%
Social
2.8%
Paid
3.3%

Headcount Trend

Current headcount: ~14
Prime Visibility (Wpromote) logo

DIRECTOR, PAID SEARCH

Prime Visibility (Wpromote) · USA · Remote