Senior PPC Manager (Google & Microsoft Ads)

Tallahassee, FL (Remote)

$65K/yr – $150K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

You will own the end to end paid search program for B2B lead generation, from planning and launching campaigns to optimizing spend, tracking conversions and reporting on pipeline impact.

Own campaign strategy, testing and optimization across Google Ads and Microsoft Ads
Deliver clear leadership-facing reporting on marketing-attributed pipeline and CAC

Job Description

Responsibilities

Plan, build and launch new Google Ads and Microsoft Ads campaigns for B2B lead generation
Manage and improve existing campaigns, including keywords, bids, ad copy, audiences and extensions
Run keyword research, match type strategy and regular search term reviews
Manage a $100,000+ monthly advertising budget
Pace spend each month against sales and pipeline goals
Reallocate budget based on performance data
Set up and maintain conversion tracking, including enhanced conversions, GA4 and Google Tag Manager
Import offline conversions from our CRM to tie ad spend to opportunities and closed revenue
Keep data clean and accurate across platforms
Test ad copy, landing pages, audiences and bidding strategies

Requirements

5+ years of hands-on PPC experience
Proven experience managing $100,000+ in monthly ad spend ($1.2M+ annually)
Deep knowledge of Google Ads and working experience with Microsoft Ads
Strong skills in GA4, Google Tag Manager and conversion tracking setup
Advanced Google Sheets or Excel skills
B2B or lead generation experience
Self-directed and comfortable working in a fully remote environment
Strong written and verbal communication skills

Preferred

Experience marketing IT services, cybersecurity, compliance or SaaS
Familiarity with the defense or government contracting market
Experience with Google Ads scripts or light coding
LinkedIn Ads experience
CRM experience (HubSpot, Salesforce or ConnectWise)
Agency, consulting or freelance background

Benefits

Health insurance, with three plan options based on region
Dental insurance
Vision insurance
Company-paid short-term disability
Company-paid long-term disability
Company-paid life insurance
SIMPLE IRA retirement plan through Fidelity
Company snacks!

Salaries

Posted range

$65K/yr – $150K/yr

Taken straight from the job posting.

Paid Search median pay in the United States

$90K/yr

Most pay falls between $73K and $110K. Based on 1,243 salaries.

See all Paid Search salaries See more Paid Search jobs

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Marketing Team

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