Google Ads Specialist

Responsibilities

• Creation of paid ad campaigns from ideation to execution
• Creating detailed reports of campaign performance
• Performing keyword research and writing ad copy
• Work with other team members to implement a cohesive and integrated strategy
• Proactively identify ways to improve account performance
• Compiling daily, weekly, monthly, and lifetime reports to quantify results and communicate them to management.
• Actively participating in digital strategy and media planning meetings
• Use advanced AI-powered agents to review account performance
• Staying informed with Paid Search industry best practices, new trends and technologies, and platform updates (e.g. Google Ads, Microsoft Ads, OpenAI Ads, etc.)

Requirements

• +/- 3hrs from the Eastern Time Zone – generally be available from 9AMish to 5PMish EST Monday through Friday
• Must be an independent contractor – we’re not interested in outsourcing work to an agency
• Google Ads Certified in at least two topics
• A minimum of 3 years of experience in Google Ads generating conversions & sales
• Experience with manual bid strategies and making detailed bid adjustments
• Proven track record of success in your previous job(s) (e.g. helped a client achieve X business goal; retained a client for X amount of time)
• Preferred example(s) of success: Helped a client grow their overall profit with paid search or helped a client reach a target CPA/ROAS, and has the numbers to back it up. ROI examples of 500% or greater are strongly preferred.
• Gets excited when performance improves as a direct result of your efforts
• Experience with copywriting and writing copy for conversions. Provide examples of some of your best-converting copy
• Familiar with jargon (e.g. PPC, CPC, CPA, ROAS, bounce rate, pages/session, etc.)

Preferred

• Background and/or experience with design a plus (e.g. Photoshop, Canva, or Promo)
• Working Knowledge of WordPress, HTML, and CSS
• Professional experience with AI agents such as Claude and Gemini
• Experience with CallRail, Slack, Looker Studio, and Toggl is all valuable

Benefits

• $30-$40 per hour, based on experience and skillset
• We’re a fully remote team – work from anywhere, wearing whatever you want, without anyone asking you to come into the office early or stay late
• Flexible work schedule
• Two weeks of paid time off per year
• Annual bonus (contingent on company-wide performance)