SEM Specialist, Homes.com

Responsibilities

• Manage in-house Google and Bing Search Ad campaigns.
• Ongoing paid search optimization, targeting improvements, and keyword expansion efforts.
• Create and distribute weekly and monthly paid search reports, including performance insights.
• Continually tune ad copy and landing pages for optimal performance.
• Perform ongoing paid search keyword discovery, expansion, and optimization.
• Utilize test and learn strategies to understand and strengthen reach, conversion and conversion rates.
• Participate in building and maintaining strong internal and external relationships with vendors and agency partners.
• Leverage your excellent communication skills to share insights and recommendations to a variety of colleagues, stakeholders, and business leaders with both technical and non-technical backgrounds.

Requirements

• Bachelor’s degree from an accredited, in-person, not-for-profit University or College
• 5+ years of experience in a similar role, managing large paid search accounts
• Prior management of 100K+ keyword portfolios with budgets of $1M+ per year
• Ad copywriting experience
• Expert level knowledge of Google and Bing Ads platforms and bidding strategies
• Strong verbal and written communication skills
• Must be metrics driven, with the ability to create reports to track, analyze and clearly communicate paid search performance
• Experience with tools helpful in managing SEM, such as Google Analytics, SEMRush, Ahrefs, SpyFu, bid management tools, and Google Search Ads 360
• Able to keep ahead of the latest search industry trends and search platform changes
• A track record of commitment to prior employers

Preferred

• Experience in a paid search agency with direct customer reporting responsibilities
• Familiarity with attribution models, expertise in customer segmentation and the use of test and learn strategies to optimize campaigns
• Experience working with a national, 5M+ monthly unique visitor, customer focused website
• Experience with other marketing platforms, i.e. Meta, Yahoo!, etc.
• Experience in directing the design and development of search optimized landing pages
• Advanced Microsoft Excel, charting and PowerPoint abilities
• Success stories with Google Ad Experiments

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
• Access to CoStar Group’s Employee Resource Groups