PPC Specialist, Part Time (Google Ads, LSA, Meta, YouTube)

Responsibilities

• Manage Google Ads accounts end to end: Search, Performance Max, Display, Demand Gen and YouTube.
• Run Google Local Services Ads: profiles, verification, service areas, budgets, bidding, lead disputes and review requests.
• Build and manage Meta (Facebook and Instagram) campaigns for lead generation and sales, including instant forms, audiences and creative testing.
• Plan and launch YouTube video campaigns. Streaming TV (CTV) campaigns are a plus.
• Set up and audit conversion tracking: GA4, Google Tag Manager, Google Ads conversions, enhanced conversions, offline conversion imports, the Meta Pixel and Conversions API, and call tracking.
• Do the weekly work that moves the numbers: search terms and negatives, bids and budgets, ad copy tests, Quality Score fixes, landing page feedback, audience and placement cleanup.
• Watch spend and pacing every day. Catch problems before the client does.
• Tie ad results back to the CRM so we know which campaigns made money, not just which ones made form fills.
• Write monthly client reports in plain English: what we spent, what it produced, what we changed and what's next.
• Join client calls when needed and explain results with confidence.

Requirements

• 3+ years of hands-on Google Ads management, ideally for multiple clients at an agency. You've built campaigns yourself, not just reported on them.
• Hands-on Google Local Services Ads experience (setup, verification, lead disputes, budget management).
• 2+ years running Meta Ads for lead generation or ecommerce.
• Experience running YouTube video campaigns.
• A strong grasp of conversion tracking: GA4, Google Tag Manager and offline or CRM conversion imports. You can tell when tracking is lying.
• comfortable managing several accounts at once with different budgets, goals and industries.
• Comfortable in spreadsheets. You can pull the data apart and find the story in it.
• Clear, professional writing. You'll write to clients and to our team.
• Current Google Ads certifications (Search, Video, Measurement), or you'll earn them within your first 30 days.
• You live in the United States and are authorized to work here. No subcontracting or outsourcing your work to anyone else.

Preferred

• Streaming TV, CTV or OTT ad experience.
• Meta Blueprint certification.
• Microsoft Ads experience.
• Experience in home services, healthcare, automotive or legal.
• CRM and call tracking experience.
• Basic landing page building skills.
• Smart use of AI tools to work faster, with the judgment to check what they produce.

Benefits

• A flexible part time schedule, remote or hybrid.
• Real budgets across a wide range of industries and markets nationwide.
• Our own CRM, reporting and AI tools behind you, built in house.
• Room to grow your hours and responsibilities as our paid media work grows.