Senior Analyst, Marketing - Resy

Responsibilities

• Support the execution and optimization of Resy’s venue retention, nurture, and B2B content marketing strategy.
• Own key executional workstreams across email and editorial content including the B2B Content Calendar and end-to-end development of Resy’s partner eNewsletter, while supporting the development and execution of trigger-based and ongoing nurture journeys.
• Work closely with the Manager of Venue Retention Marketing to execute partner nurture strategies and B2B content programs across the venue lifecycle, translating strategic priorities, partner insights, and product value into relevant and compelling communications.
• Partner cross-functionally with Marketing, Partner Success, Product, Creative, Compliance, and other teams to move campaigns and initiatives from ideation and briefing through development, approval, deployment, measurement, and optimization.
• Bring strong operational rigor to the team, ensuring that multiple campaigns, stakeholders, approvals, and deadlines are effectively managed.
• Be an organized and execution-oriented marketer with strong email, editorial, and social instincts and analytical curiosity.
• Demonstrate the ability to develop a content idea, build an email campaign, coordinate a legal review, analyze campaign performance, and manage a complex project plan.
• Desire to understand hospitality partners and use data-driven lifecycle marketing to create communications that deliver meaningful value.
• Understand lifecycle marketing to improve partner communications and engagement.

Requirements

• 2+ years of experience in lifecycle, CRM, email, B2B, content, digital, or integrated marketing, ideally within a SaaS, technology, hospitality, or partner-focused organization
• Hands-on experience developing and executing email or lifecycle marketing campaigns, with an understanding of campaign development from audience definition and content creation through QA, deployment, and reporting
• Strong editorial and writing skills, with the ability to generate content ideas and translate business priorities, product capabilities, and audience needs into clear and compelling B2B communications; familiarity with SEO principles is a plus
• Experience supporting or executing nurture and lifecycle marketing programs, with an understanding of segmentation, personalization, behavioral triggers, and journey-based marketing; familiarity with HubSpot is a plus
• Strong analytical skills, with the ability to use campaign performance, CRM data, partner feedback, research, and other qualitative and quantitative insights to inform marketing decisions and identify opportunities for optimization
• Strong project management and organizational skills, with experience managing multiple campaigns, stakeholders, timelines, dependencies, and approval processes
• Experience navigating Compliance, Brand, or other structured marketing approval processes is a plus
• Strong written and verbal communication skills and demonstrated ability to collaborate effectively across functions and stakeholders

Preferred

• familiarity with SEO principles is a plus
• familiarity with HubSpot is a plus

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities