Senior Analyst, Marketing Analytics

Responsibilities

• Data Management and Analysis: Develop and execute a comprehensive audience strategy for growth marketing.
• Identify and evaluate new audience acquisition opportunities across paid and owned channels.
• Establish testing frameworks to assess channel performance and optimize conversions.
• Source and compile data from multiple repositories, ensuring data quality and consistency.
• Write complex SQL queries to manipulate large datasets, with a strong understanding of ETL processes.
• Monitor, maintain, and troubleshoot existing ETL flows.
• Conduct comprehensive and replicable analyses to extract insights from data.
• Visualize data to tell a compelling story and make insights clear to any audience.
• Present insights internally to peers and departmental partners.
• Stay updated on industry trends, emerging methodologies, and technologies to ensure analytics best practices.

Requirements

• 3+ years of industry experience in analytics
• Advanced SQL proficiency —ability to independently query and transform data from complex, multi-source environments
• Familiarity with data visualization tools such as Excel, Tableau, or Power BI
• Experience using GitHub or similar version control platforms
• Proven experience with cross-functional collaboration
• Strong analytical and data interpretation skills
• Ability to effectively visualize and present data to diverse groups
• A team-oriented mindset with a highly collaborative spirit
• Proven ability to manage multiple assignments and projects simultaneously
• Excellent verbal and written communication skills

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave