Digital Marketing Analyst
iPullRank
USA (Remote)
Full-timeMid level2+ years exp.
5 hrs ago
Senior Analyst, Advanced Analytics
New York City, NY (On-site)
$100K/yr – $120K/yrSenior Level3+ years expFull time
Posted 2 days ago
Job Summary
Own the analytics roadmap for Horizon's media planning and buying, delivering models, automation, and scalable insights.
- Lead statistical modeling and analyses to inform media decisions
- Improve analytics infrastructure and processes across teams
- Coordinate with clients, analytics, data, and brand teams to drive impact
Job Description
Responsibilities
- Build statistical models and analyses in order to provide insights into media planning and buying for our clients.
- Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure.
- Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace.
- Use automation and technology to increase efficiency and to provide the infrastructure to scale.
- Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon.
- Act as a liaison between the client, analytics team, data team, and internal brand and activation teams.
- Extensive brand team and client interaction and day-to-day management.
Requirements
- Bachelor’s degree required plus 1-2 years of industry experience; Master’s degree preferred
- Exposure to large data sets (“big data”) and analysis thereof required
- Experience in the Advanced Analytics realm; media or marketing field strongly preferred
- Strong data manipulation/visualization skills (Excel, SQL) required; Tableau/Power BI strongly preferred
Preferred
- Hands on programming/scripting experience (R, Python) preferred
- Tableau/Power BI strongly preferred
- Specific marketing response modeling expertise such as MMM or MTA strongly preferred
- Master’s degree preferred
- Experience in the Advanced Analytics realm; media or marketing field strongly preferred
- Advanced statistical modeling experience (e.g. regression modeling/predictive modeling/inferential statistics) preferred
Benefits
- health insurance coverage
- life and disability insurance
- retirement savings plans
- company paid holidays and unlimited paid time off (PTO)
- mental health and wellness resources
- pet insurance
- childcare resources
- identity theft insurance
- fertility assistance programs
- fitness reimbursement
Horizon Media
Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors. Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame. TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have. We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community. For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.
Salaries
Posted range
$100K/yr – $120K/yr
Taken straight from the job posting.
Marketing Analytics median pay in the United States
$110K/yrMost earn $85K to $159K. Based on 1,919 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
613 (20% of company)
Median Career Experience
10 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
11
Funding
Last Raise
Private Equity, 4 years ago
Funding History
- Dec 2021Private Equity
Traffic Signals
Monthly Visitors
18.4K
Traffic Source Mix
Search
41%
Direct
49.5%
Referral
5.9%
Social
1.6%
Paid
1.7%
Headcount Trend
Current headcount: ~3.1K
Recent News
Links
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