SEM Specialist, Analytics & Modeling, Homes.com

Responsibilities

• Analyze Google and Bing paid search performance to help identify trends and optimization opportunities across geographies, lead types, and demand segments.
• Support SEM practitioners by analyzing the impact of bids, budgets, keyword strategies, and targeting decisions using established analytical frameworks.
• Assist in connecting paid search performance to internal business KPIs such as lead quality, conversion rates, and regional marketplace performance.
• Build and maintain basic analytical models and analyses to help back-test ideas and evaluate potential optimizations using historical data.
• Support forecasting and scenario analyses to help project outcomes of proposed SEM changes under guidance from senior team members.
• Assist with test-and-learn initiatives by helping define metrics, analyzing results, and documenting learnings.
• Assist in developing testing plans to measure incrementality.
• Create and maintain weekly and monthly reports and dashboards that highlight performance trends and key insights.
• Clearly communicate findings and insights to the SEM Manager and stakeholders in a concise and actionable manner.

Requirements

• Bachelor’s degree from an accredited, not-for-profit University or College in Analytics, Statistics, Economics, Business, Marketing, or a related quantitative field.
• 5+ years of experience in a data analytics or performance analytics role supporting digital marketing, paid media, or growth teams.
• Working knowledge of SEM fundamentals, including auctions, bidding strategies, match types, quality score, and conversion measurement.
• Strong proficiency in Microsoft Excel for analysis, reporting, and basic modeling.
• Comfort working with large datasets to identify trends and support recommendations.
• Metrics-focused mindset with the ability to clearly communicate insights through reports and presentations.
• Strong verbal and written communication skills.
• Detail-oriented, curious, and eager to learn, with a growth mindset and interest in search and analytics.

Preferred

• Exposure to paid search programs spanning multiple geographies or large datasets.
• Familiarity with attribution concepts and test-and-learn methodologies.
• Experience using SEM or analytics tools such as Google Analytics, Search Ads 360, SEMrush, or similar platforms.
• Introductory experience with SQL, Python, or R for data analysis is a plus but not required.
• Advanced Excel and basic PowerPoint skills for reporting and presentations.
• Knowledge of Microsoft Power BI
• Knowledge of AI tools (Claude, ChatGPT etc.) and prompt engineering

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
• Access to CoStar Group’s Employee Resource Groups